Petr Passinger writes about the hard earned marketing lessons he learns in his day to day job and shares these lessons monthly with CMSWire's audience. While some people might hide their methods, treating them as proprietary information, Petr sees it as an opportunity for other marketers to learn from the trials and errors (that should be so familiar) of managing a marketing campaign.
Who are you -- in a 140-character tweet? A content marketing and customer experience fan who grew alongside Kentico as it blossomed from a rock-solid CMS to a fully integrated CXM.
What attracted you to your field -- and what still excites you about it? The field of customer experience is an intersection of ideas, technology, business and people’s needs, so even the simplest thing can be seen from multiple angles and constantly improved to perfection. What a mission for a perfectionist!
Over the past seven years, not one of my 1,625 working days has been the same. It’s great to be part of this always changing industry, especially as we go along this customer-centric path. And I’m excited about the fantastic company culture we’re fortunate to have at Kentico.
What’s your proudest accomplishment of 2013? Setting up a lead nurturing program using Kentico’s online marketing capabilities that increased the number of Marketing Qualified Leads by 21 percent and Sales Qualified Leads by 20 percent, at no additional cost. Not to mention being named a top CMSWire contributor for 2013.
What’s your goal, personal or professional, for 2014? Keep up the flow at work and harmony at home.
What's an important story you will be tracking in 2014? The strong trend of integrating various information sources and systems is clear and has been proven by the recent market acquisitions. It’ll be interesting to see how the market evolves in this matter. I expect to see a continuing trend of cloud and mobile spreading from external customers to companies’ own employees and the tools that they use. And, yes, as with every year, I will keep an eye on every tiny step Google takes.
What’s the one New Year resolution you always make -- and always break? Become an early bird.