As excited as he is about the potential of technology to transform how we communicate, Tjeerd Brenninkmeijer reminds us that it "takes a village" to use this technology to its fullest effect. As much as he might wish to free some time up to do nothing, we don't think 2014 will find Tjeerd sitting still for long.
Who are you -- in a 140-character tweet? Co-Founder and CMO of @OneHippo, leading open source java CMS. Speaker, runner, kite surfer, father of three. #CXM fanatic.
What attracted you to your field -- and what still excites you about it? I studied economics at the University of Amsterdam. During that time, I worked in consulting, specializing in helping businesses to use IT for knowledge management. I had always been drawn to technology, and was certain of the tremendous opportunities that the Internet offered.
When co-founders Arje Cahn, Jeroen Verberg and I founded Hippo as university students in 1999, we definitely felt we were witnessing the dawn of a digital age. Being a part of that energy of entrepreneurship and development was our driving force. Fourteen years on, that energy and excitement is still there. The way we communicate digitally is still evolving rapidly. Observing the rise of open source, mobile, the proliferation of channels and the impact of social media on how we interact -- and anticipating what will come next -- is still exhilarating.
What’s your proudest accomplishment of 2013? Hippo winning the "best open source CMS award" from CMSCritic. Our goal was always to be recognised as a global leader in the java CMS Enterprise space. This award, over 10.000 downloads a year, global partners like DigitasLBi, Capgemini and CGI, customers like Autodesk, Crédit Agricole and Weleda and headquarters in Amsterdam and Boston are clear steps in this direction.
What’s your goal, personal or professional, for 2014? At Hippo we believe that an Enterprise can only win the online game (and beat its competition) by being agile and innovative. That's why we believe in “best of breed” versus complete marketing suites. To deliver true value to the end customers, your solution should be open to be able to add new (marketing) tooling on the fly. That's why I will be focusing on Hippo’s technical alliances and creating a program to enlarge our technology alliance landscape.
What's an important story you will be tracking in 2014? The agile and open story only holds up if marketing and IT can play together. Cooperation between Marketing and IT, or the marriage between the CMO and CIO will be one of the topics. Other stories will be: How buying will run into shopping, what role “She-commerce" plays in the Experience Driven Commerce industry, what's needed to turn big data into smart data, how CXM and omnichannel will play a crucial role in the customer journey, and to keep the geek within me, how hybrid models of software delivery will help enterprises to innovate.
What’s the one New Year resolution you always make -- and always break? To free up time and enjoy doing nothing.