Many of us may be a bit SharePoint crazy, but 2012 was about much more than that. We've seen a multitude of insightful news, opinions and predictions. So here it is — CMSWire's Top Hits 2012 — the world beyond SharePoint.
CMSWire's Top 30
I saw it coming in 2011. But no one believed me. I guess it's difficult to turn your back on something that you fervently believe in. At this point, I feel like Harry Markopolos who had been telling people that there was something wrong with Bernie Madoff — before the truth came to light.
In 2007, Steve Jobs took the stage and announced that Apple was poised to introduce a revolutionary phone and a breakthrough Internet communications device. The big reveal during this announcement was that these 2 products were actually 1 product and it was called the iPhone. This device would make the Internet and the web more accessible than ever.
3) Felipe Rubim's (@frubim) "5 Costly Mistakes Selecting & Implementing a Web Content Management System"
Web Content Management Systems (Web CMS) have been around for a while — yet there still appears to be quite a large number of organizations that are either not using one at all or are not using one properly when implementing their digital marketing strategy for multi-branded websites.
4) Felipe Rubim's "The Future of Drupal - Sustaining Effective Growth"
There are quite a few examples of quickly growing adoption in the content management systems/framework world, but it’s particularly fascinating to see how Drupal is uniquely changing the direction of how an organization will look at its content delivery strategy and the tools used to support it.
5) Andrew Wright's (@roojwright) "Why Intranet Governance is Overrated: It's Really About Change Management"
Intranet governance is critical to intranet success. Why, then, do so few organizations get it right?
2011 was dominated by the trend of convergence; more than one WCM platform began the transition from digital content management tool to customer engagement and marketing platform by improving the analytic and personalization capabilities of its offerings. These efforts are a step in the right direction. Content will forever be the “meat” in the marketing sandwich, so building out from this center only makes good sense.
7) Virginia Backaitis' "Smart Watches: The Next Must-Have Device in the Mobile Market?"
Some gadgets are just too cool not to have, and a “smart” watch just may be one of them. Chances are that a good many of us will be wearing one a few years from now, if not sooner.
8) Kevin Conroy's (@seattlerooster) "Knowledge Management & Social Business: The New World of Work"
“The reports of my death are an exaggeration,” the great Mark Twain famously remarked in 1897 upon hearing accounts of his own passing. I’ve been fascinated by recent posts here on CMSWire assessing the health (or lack thereof) of “knowledge management” and debating whether it is dead, dying or will morph entirely with what most people in the CMSWire community have come to label and know as “social business."
9) Lee Feigenbaum's (@LeeFeigenbaum) "BBC's Adoption of Semantic Web Technologies: An Interview"
The BBC’s website for the 2010 World Cup was notable for the raw amount of rich information that it contained. Every player on every team in every group had their own web page, and the ease with which you could navigate from one piece of content to the next was remarkable. Within the Semantic Web community, the website was notable for one more reason: it was made possible by the BBC’s embrace of Semantic Web technologies.
The world has been chapping our collective hides about metrics for social business. Customers want them, and not without reason. Our typical answers (ROI is irrelevant, What’s the ROI of your mother, it depends on the business problem) have some merit, but in the end, we still need to demonstrate the efficacy of social approaches to business challenges. Probably.
11) Lee Feidenbaum's "The Semantic Web and the Modern Enterprise"
For over a decade the Semantic Web has been maligned, misconstrued and misunderstood. It’s been overhyped by its supporters while its critics have hung the albatross of artificial intelligence around its neck. Even its successes have been understated, often coming with little fanfare and without the mindshare and hype surrounding other trends such as Web 2.0, NoSQL or Big Data.
12) David Coleman's (@dcoleman100) "How Mobile is Changing Organizational Structures and the Future Workplace"
While mobile, cloud, BYOD and other trends are racing into the enterprise, there is a lot written about what these technologies are improving in the enterprise, and how IT has to adjust to deal with these changes. But very few people are writing about how these changes in communication are affecting organizational structures.
Web Content Management is in a state of flux. It was traditionally aimed at the web. But now, with the rapidly increasing number of channels that are only partly "web" related from a technological and conceptual viewpoint (Twitter, Youtube, Facebook, Mobile apps), Web CMS vendors are moving to try to cram all channel specific possibilities into one WCM system.
Multichannel marketing in practice is hard and will become even more challenging to create delightful customer experiences across channels with a single brand identity without the right strategy and tools. While customers usually accept different levels of interaction across a growing number of channels and devices, they expect the overall experience to be one and the same.
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