Conductor released updates to its web presence management platform Searchlight today — the opening day of its annual C3 Conference in New York City. The updates are designed to help marketers create "more holistic campaigns" and manage "their overall web presence," according to Conductor officials.
Conductor's Searchlight 3.0 includes:
- Content Mapping
- Search Experience Tracking
- YouTube Channel Insights
Conductor CEO Seth Besmertnik said in a statement that the company differentiates ourselves by listening to its customers and staying focused on its Searchlight platform. "Because of that continued drive to improve, we are able to announce we are again first-to-market with several important tools that will empower our customers to grow to become true web presence marketers," he said.