Content marketing is taking the center stage these days as digital marketers work to engage customers with relevant content for each stage of the customer journey. Video content stands out as video experiences provide superior levels of engagement combining different sensory experiences with emotional and informational content.
But managing video is a new practice for many people, and the tools are in a state of constant evolution. This presents challenges and that's before we even start talking about delivering video to the mobile channel.
Source: B2B Content Marketing: 2012 Benchmarks, Budgets & Trends
Video Marketing on the Rise
According to a recent content marketing study 60% of marketers plan to increase their spend on content marketing and the use of video ranks as one of the top five tactics used. Use of video has increased 27% year-over-year since 2010.
With the increased reliance on video content ROI marketers are demanding more from their content management platforms and not always getting what they need. This is where vendors like Brightcove (the sponsor of this article) step in.
Unified Content via Strong Integrations
Brightcove has authored a new white paper entitled: Integrating Video with Your Customer Experience Management Platform. This document lays out the challenges marketers face when utilizing video content alongside other content forms.
The white paper also maps a plan for a "unified content environment" and explains how Brightcove has built strong integrations with Web CMS platforms like Adobe CQ5, Drupal, Ektron, Sitecore, WordPress and others.
If video content management is on your plate this year, jump over and download the free white paper.