If certain people tend to react highly to your enterprise, give them more to feed off. This will help build stronger relationships and encourage them to bring others into the alliance. All tricks from the elementary school playground apply.

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Secondly, you should be dishing out those +1s, as they all make a difference. Comparable to a “like” on Facebook, the +1 button pulls you up faster in searches. It's the stamp of approval, so pay it forward and “like” yourself as well. As one blogger notes, “Profiles/pages that get a lot of +1s on their posts tend to show up more often in the “Related People/Pages” results.”

In fact, the +1 function has specifically been controversial for its ability to drive those using Google+ above others in searches. We previously found much concern that the tool was “bordering on being anticompetitive,” prompting an FCC investigation even. Nevertheless, it’s still around so take advantage!

4. Play the Right Fields

Keywords are critical to picking up leverage on a search engine, however not every portion of your profile carries as great of weight as others. As noted by AJ Kohn in his Ultimate Google+ SEO Guide, focus on planting keywords in the following fields: Introduction, Employment, Education and Places.

Additionally, turning on the Search+ functionality will gear results around your own activities on Google+. This will pull you up more frequently when those most relevant to your base are online.

5. Join Forces with the Underdogs

Connecting with smaller, oft-ignored social communities such as StumbleUpon, SoundCloud, LinkedIn and Tumblr can help your mission.

SearchEngineJournal.com points out,

Identify the ones that would be relevant to your industry and then systematically add value. As you build up relationships with users of those sites you’ll eventually start to gain links and followers. Working these other social sites will also help you develop content for you blog posts. Watch to see what is gaining popularity in content and discussions and then create posts that address those issues.

And lastly, a little self-promotion never hurt anyone. Add links to your pages on your email tags, and connect one site to the next. No one will buy if you aren’t selling.