Good news, folks. Last year, I wrote this about my predictions for 2012: “My crystal ball is cloudy, my tea leaves are clumped together and my tarot cards are ripped.” I just wasn’t sure what would happen.
This year, I’m absolutely certain about what 2013 will bring.
And if you’re interested in my overall prediction score, I’ve created this handy table for you:
|Predictions for 2011||Correct?||Predictions for 2012||Correct?|
|Mobile||Yup||Content Curation and Content Channels||Yup|
|Semantic Web||Not even close||Responsive Design||Yup|
|Trackable Content||Yup||Better integration of marketing and communications||Maybe|
|Social Media Content Strategy||Yup|
|Technical Content Strategy vs. Content Marketing||Yup|
So, based on my previous successes in predicting what will be hot in content for the following year, here are five predictions for 2013.
That is, if we make it past the Mayan predicted apocalypse:
1. Mobile, mobile, mobile
It’s not the future, it’s now. According to Comscore, for the three-month average period ending September 2012, 119.3 million people in the U.S. owned smartphones. That amounts to 51 percent of total mobile market penetration.
That’s it baby. Once you’re at 51 percent, I believe you’re now in the majority. Mobile opens up possibilities for marketers that were previously fantasy. Think of all the underserved of the population that didn’t have phone numbers? Now they do! In addition, they access content constantly on their phones.
More than that, as tablets and mini-tablets become as ubiquitous as my Honda mini-van, consumers will just move back and forth between devices. Check out Karen McGrane’s new book, "Content Strategy for Mobile," for a great read on the subject. I predict that in 2013, we’ll still be talking about mobile -- but it will just be code word for everything.
Directly from the book (download the first chapter for free)