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the Free CMSWire NewsletterWhen defining your Customer Experience Strategy you should take 3 C's into consideration: Content, Community & Commerce. Not sure how to start? Read on for some advice from the experts.
Customer Experience: Are You Choking Your Tradeshow Data Collection with Tchotchkes?
James Ainsworth (@alterianjames): If I had a £1 coin for every time a tradeshow stand gave me the chance to win an iPad simply by handing over a business card, I would be able to afford an iPad.
Clearly iPads are the give-away of choice, but has it become too predictable a prize? I can only imagine that if I were to wind the clock back, the fax machine was the prize du jour in the 90s. I understand from a colleague who was on our Alterian stand at DMA in Boston last week that one company was giving away a Smart Car!
Context Aware Content Management: The Most Important Pivot In CEM
Jeroen Verberg (@jverberg) Web content management has changed. Yes, again. The universe of options for organizations to create, edit, manage and ultimately publish content to their Web platforms has shifted for the second time in a decade.
In the first part of the 2000’s WCM software solutions were focused on one thing — and one thing only; making it easier and more powerful for non-technical people to move content from their desktop to their web site. Interfaces were critical. Every enterprise web content management provider touted their “easy-to-use” UI and how flexible and intuitive their solution would make the web content management process. And power-user enterprise features were also key — with the focus on powerful workflows, and approval processes — and the ability to integrate with other enterprise tools.
Enterprise CMS and the Internal Customer Experience
Kimberly Samuelson (@laserfiche): Digital tools and social media are effective channels for delivering an integrated customer experience, but they cannot serve as the foundation of your overarching customer experience strategy. Even your products and services are not the cornerstone of the customer experience you deliver. That distinction lies with your employees.
Customer Experience: From Selling Products to Delivering Services
Gerry McGovern (@gerrymcgovern): Web teams have been locked away from their customers for too long. It's time to switch to a service culture. The rewards will be immediate and substantial.
Localize Content First, then use Social Media to Increase Revenue
Rob Vandenberg (@robvandenberg): The days of catering exclusively to the customers in a single nation are over.
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