Telligent's annual conference, The Big Social is underway in Dallas. This year's conference attracted hundreds of attendees and vendors to network, showcase new tools and learn more about integrating and optimizing the use of social in their organizations.
Sharing Experiences About Customer Experience
This is the second year Telligent has held The Big Social. The sessions are broken down into four tracks -- two technical and two business -- with content for attendees that are just getting started and others that want to optimize the use of social in their customer experience and marketing practices.
The first full day of the conference attendees that ranged from technical implementers to business strategists streamed through meeting rooms and lingered in hallways to discuss enterprise social. Interestingly, the discussions aren’t just focused on the how and why of Telligent’s platform. Most people, including the Telligent folks, are discussing the intersection of the enterprise and social.
Crowd listens to Telligent CTO Rob Howard at the Big Social Day 1 Keynote
Although many discussions focused on product and theory, much more of the commentary revolved around what people are doing with enterprise social in the real world. Telligent customers like Intel and Miracle-Gro discussed their initiatives. The speakers were very candid about the challenges they faced, which made the attendees noticeably more comfortable and engaged. Most sessions felt more like a conversation with battle worn veterans than presentations.
Big News at the Big Social
The big news on day one was Telligent Community 7.0 and Telligent Enterprise 4.0. Both products are heavily focused customer experience and are built on top of latest version of Telligent enterprise social platform, Telligent Evolution 7.0. According to Telligent CTO Rob Howard, the company has made over 50 enhancements since the last release of the platform. The most significant on the massive list of changes are the
- new reputation management system that scores content
- social mechanisms such as likes, hastags, mentions, review and rating that enable users to build communities that are more similar to public social networks
- more mobile features
Telligent founder and CTO gave attendees a walkthrough of the releases. Telligent Enterprise 4.0 is more internally facing and is all about fully integrating social in the enterprise. Howard demonstrated how organizations could create a central socially enabled sales hub and collaborative customer service environment using Telligent. In contrast, Community 7.0 is more outward facing and focuses on improving customer engagement.
The conference continues today with a full day of presentations, keynotes and vendor demos. We are on-site and will provide you all the details of what’s happening.