It's Wednesday morning in Salt Lake City, Utah and a big chunk of the city is waking up with Digital Marketing on their minds (and breakfast of course). With two days of product training out of the way at the Adobe Summit, it's time to talk keynotes and sessions.
A Few Keynotes to Put it in Perspective
There are a couple of special keynote speakers on tap, including Huffington Post Media Group President and editor-in-chief Arianna Huffington and Twitter founder Biz Stone. Huffington talks later today about her vision for a hybrid future where new media and traditional media are one. Stone speaks tomorrow on the topics of privacy, bid data and how brands can change the world.
But things kicks off this morning with the opening keynote from Adobe SVP and GM, Digital Marketing Business Unit, Brad Rencher. Along with some special guests, Rencher is going to talk about the digital self and the Adobe products that will "bring to life the personalized digital experience".
Then We Dig in
I have a couple of interviews to day including Dave Dickson, Adobe digital publishing guru and Kevin Cochrane, VP of Marketing, and a few sessions to cover including the top ten must haves for web content management (David Letterman style) and how to make social media a real business driver.
It's gearing up to be a busy and exciting day. Keep an eye out here for all the Summit coverage you can handle and follow us on Twitter for your 140 character insights (I promise not to over load you!)