Free social syndication provider dlvr.it is now introducing two premium paid plans that include enhanced content distribution tools.
dlvr.it enables users to distribute blog and social media content to major search engines, social networks, news feeds, and also optimizes content for mobile devices. The tool also performs tasks such as social analytics, automatic hashtagging, content curation and personalized shortlinking. User feeds are updated every 30 minutes.
Enterprise Features For dlvr.it
dlvr.it is taking the capabilities of its social syndication technology a step further with the release of two new paid premium plans, Pro and Ultimate. New customers can start using the paid plans today and existing customers will have access to them November 1, 2012.
According to dlvr.it, the paid premium plans provide enhanced functionality for corporate customers who need to distribute social and online content. Features only available through the paid plans include
- Advance scheduling of feeds
- Enhancements to post scheduling and text editing capabilities
Current users of the free plan might be a little upset. They will now have a limit of five feeds and three social media profiles with 30-minute feed update speed. Existing customers will have all free feeds and social profiles grandfathered in, but starting November 1 limits will apply to any new feeds and profiles.
Users of the Pro plan will have 50 fees and 15 profiles with 15-minute feed update speed, and users of the Ultimate plan will have unlimited feeds and social profiles with five-minute update speed.
And while all users have access to support forums, Pro users will also have email support and Ultimate users will have priority support.
The new plans are priced at US$ 9.99 per month (Pro) and US$ 19.99 per month (Ultimate). dlvr.it says offering paid plans will allow it to continue offering its content distribution engine.
Hopping aboard the ‘Freemium’ Train
Dlvr.it is the latest B2B enterprise software/services provider to adopt the “freemium” model. As explained in a CMSWire column, freemium means the base service is free, but premiums for added services, capacity or convenience come at a cost. Aaron Levie, CEO of Box.net, was quoted as saying a freemium model is often the most logical model for startup technologies because of their two types of audiences: one with a large budget and no time, and another that is blocked by technology, doesn't have a budget at all and wants to solve their problems quickly.
"Freemium balances that by providing no friction while offering a lot of valueable things on the backend," he said. "If freemium was good in the consumer space, it’s incredible in the enterprise space. From a startup perspective, we have to create alongside really big companies, and to really be disruptive we have to figure out dimensions they can’t compete on."
The Pitfalls of Freemium
While dlvr.it is hoping going freemium will enable it to stay in business and still offer lower-level free functionality, the model does not always work for every company. A recent article in the New York Times warns freemium can be a “costly trap, leaving (IT providers) with higher operating costs and thousands of freeloaders." Although start-ups are often attracted by the “deceptively simple” freemium model, difficulties in determining which features should be free and which should be paid, as well as offering too much free functionality, can derail companies following the freemium path.