The No. 1 trade show booth at a convention I attended in Dallas in 2008 featured guys with a Nintendo Wii. Back then, the Wii was the rage, and so was this company.
You had to reveal your contacts to get a crack at Wii bowling, if I recall. People were gutter-balling it badly, by the way, but undoubtedly were rewarded with some follow-up email promos.
The company stood out then. Now? Wii is sooo six years ago.
How are you making your marketing stand out at events? It was the subject of a B2B marketing LinkedIn exchange, and CMSWire talked to two of the marketers.
What Walkers Want
No, not "Walkers" in "Walking Dead." But walkers, as in those who pass by your booth.
One of those walkers, Stuart Chapman, head of telemarketing for Aetorius Marketing Ltd, a B2B telemarketing firm in Wiltshire, England, has been to plenty of trade shows. In attending, he looks to gain a "real understanding of what drives these businesses and what makes them stand out from everyone else."
He's also there to expand his network and introduce his firm's own services and where possible discuss whether his organization can use their services, vice versa — or both. "At the very least I look to gain new members of my network," he said.
Another walker, Luan Wise, an independent marketing consultant based in England, said she wants information, and not of the stale variety.
"I want to find out something new," Wise said. "I want to find solutions to problems/issues I’m currently experiencing, or I want to know about some useful tools that I never even knew existed. Anything to enhance my existing knowledge and ideas to take back to my business/my clients businesses. I also want to make new contacts and have an opportunity to say hello to existing contacts."
What Works at Live Shows?
Members of the LinkedIn chain sharing ideas said they wanted to avoid looking ordinary. The free T-Shirt. A key chain. Booze and a free dinner (wait, that's a good one.)