If you've been following the progress of Microsoft Dynamics CRM, you will be aware that it is on a release cycle of two outings a year. Today, Microsoft has announced that second of those releases for this year will be available in December, and that it comes with enhanced device, collaboration, social and marketing support, not to mention Yammer and Skype integration.

Microsoft Dynamics CRM

Just before announcing the details of the release, Seth Patton, Microsoft Dynamics CRM product marketing senior director, sat down with CMSWire to outline what to expect in the release and where Microsoft will be going with it in the future.

The first thing to be said about this, and before jumping into the new functionality, is that this is the first release in a set of planned releases that will revamp the customer' experience in Dynamics and which, Patton says, will push Dynamics into the position of industry leader by redefining what it is business people expect from CRM products.

Undoubtedly, if you were to talk to any of the other vendors in this space at the moment, like Oracle or Salesforce, each would probably say the same kind of thing, as an elevated user experience is just about de rigeur in the industry at the moment and if you can’t boast about that, well then forget it!

But here, Patton has a lot of ammunition to back up the Dynamics CRM claim and this is even before this service update. Just to be clear here, while this is referred to as a service update, it is not a service update in the usual sense of adding some extra needed functionality; this is a full upgrade.

Dynamics CRM social business.jpg
Dynamics CRM Social Business capabilties

Dynamics CRM User Experience

Going back to the beginning then, this will be the second of the Dynamics CRM releases for this year, continuing the Dynamics bi-annual release cycle. It’s clearly a good strategy as the releases have kept it firmly in the face of the technology buyers -- Dynamics has just completed its 33rd consecutive quarter of double digit revenue growth and is getting close to its three millionth seat.