Enterprise web content/digital experience management technology vendor Ektron released two new tools, Ektron Digital Experience Hub and Ektron Cloud Manager, and also unveiled the latest version of its flagship web content management platform, Ektron 8.6.
DXH, Cloud Manager Extend Content Reach, Accessibility
The Ektron Digital Experience Hub (DXH) integrates CRM, marketing automation and Web analytics solutions with the Ektron platform, including including connectors for Salesforce.com, Microsoft Dynamics, Marketo and Microsoft SharePoint. This integration simplifies the collection and use of form information between the website and applications such as Salesforce.com and Marketo, as well as creates a unified cross-channel customer view. Ektron says users will be able to deliver comprehensive, targeted customer experiences across channels and websites.
Meanwhile, Ektron Cloud Manager allows Ektron customers to launch websites and marketing campaigns in the cloud. Specific features include wizard-based provisioning of non-cloud-developed content for cloud deployment, hybrid cloud and non-cloud content deployment, unlimited scaling of website size, and support for Microsoft Windows Azure and Amazon EC2.
Ektron 8.6 – Plenty of Bells and Whistles
Ektron 8.6 is a major update to the web content management platform with a key enhancements for search, mobile experiences and content editing. The new version includes new support for an advanced browser HTML5-based editor, automated synchronization of dependent files with associated content as well as an adaptive image resizing feature allowing content creators to dynamically re-size images based on device screen size (something that will be useful if you are doing responsive design).
Ektron 8.6 also offers a deeper integration with Microsoft Search Server and Microsoft FAST and enhanced support for URL redirects.
New CTO Fits Right In
While these new products and upgrades were clearly in the works before new Ektron CTO Tim McKinnon (formerly CTO of Oracle/Endeca) came on board in February of this year, it is still interesting to compare the features and functions with McKinnon’s areas of expertise. McKinnon told CMSWire at the time that his decision to go with Ektron was directly related to his interest in customer experience. He said that Ektron was still small enough to be nimble and innovative, but big enough that it had the resources, customer base and the existing product to build on — enabling Ektron to move quickly in the CXM market.
McKinnon also has a proven track record working with Microsoft FAST and search in general, as well as experience working with Microsoft SharePoint as a former member of Microsoft's Digital Marketing Platform Group.
Looking at the new products and platform enhancements Ektron is rolling out, clearly the company has a concrete vision of providing a coherent external cross-platform customer experience, including search, while also unifying disparate internal content management processes and tools.
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