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ExactTarget Folds Strutta Promotions Builder into its SocialPages Tool

Strutta Media announces that its social promotions tools are now integrated with interactive marketer ExactTarget's social media offerings.

With the addition of Strutta's contest, sweepstakes and coupon building features, ExactTarget is moving closer to an all in one interactive digital marketing solution

Social + Promotions All in One

With the Strutta integration, the company has a few more tools to build smart, engaging marketing campaigns across more channels.

One key tool Strutta offers is its Facebook app building ability. This feature is now offered right within ExactTarget's SocialPages dashboard, a key offering in the ExactTarget Interactive Marketing Hub.

Strutta is a Facebook Preferred Marketing Developer, and that means it is well positioned to connect with1 billion Facebook users and their likes and desires. Strutta integrated with SocialPages would then easily be able to add special offers and contests to a customized Facebook Page or app.

screenshot-struttaforexacttarget-2012.jpg
A few of the Strutta features to be offered within ExactTarget's SocialPages.

Coupled with the newly acquired Pardot automated marketing power, this could lift ExactTarget to the top of the integrated marketing world very soon.

Grow a Fan Base, Drive Purchases

ExactTarget already features Facebook tools like fan gating, where a person must like a Page before they can access a special offer or see exclusive content. Furthermore, the SocialPages tool offers drag and drop functionality for designing Facebook Pages, and that means there is less coding. 

The Strutta integration will allow SocialPages managers to run contests encouraging people to upload their own photos and videos, which drives engagement. This can boost traffic and increase new leads, and it can be done on Facebook, mobile or websites.

We are guaranteed to see more of this kind of digital marketing vendor consolidation as companies like ExactTarget seek to position themselves at the top of the market. 

 
 
 
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