As digital marketing grows, more and more companies will no doubt turn to Facebook for its unique access to millions of people's profiles, pages and friends. Even though Facebook has often changed the look of the site over the last few years, now businesses and organizations can add even further customization using SnapApp.  

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SnapApp builds Facebook apps, but only if the Custom package is purchased. For the free version, SnapApp will build a landing page, mobile landing page or special offer page.

Plug in the features you want, and SnapApp builds the app for you. Best of all, it's free. Create your own unique Facebook look, get more likes and increase dialogue about your service or product. For now, the free version gets you a customized landing page, mobile page or special offer page and some analytics tools. But for US$ 50 per month, SnapApp can also create polls and publish content to your website or Twitter. 

Custom or Freemium?

While only the Custom package can build full apps, it might be cheaper than hiring a developer or learning to do-it-yourself. As the name implies, the custom package varies in price depending on what is to be made, but the next lowest level is the Premium package, and it's US$ 500 per month. It does include lead generation and delivery, however.

The hard part is choosing what level of customization to choose, but don't discount the free landing page. Just by having a unique place for people to see right when they go to your page is a good first step. One thing to remember for small businesses; this is for Facebook Pages, not profile's being used in their place. That is actually a violation of Facebook's terms of service.

Social Media Analytics Summit

Once the landing page or mobile page is in place, upgrades can be made from one of the SnapApp paid versions, and the possibilities are pretty impressive. While the methods for measuring which strategy is best with social media are not widely agreed on, more and more companies are looking at those best practices. In fact, April 17 was the launch of the first two-day Social Media Analytics Summit (SMAS 2012) in San Francisco. That's a good place to start looking at what works best, and what is not worth spending more time and money on.

Follow along with SMAS 2012 at the #smas2012 hashtag on Twitter, and tell us in the comments if you've embraced Facebook marketing or if you're still on the fence.