The check mark that confirms the owner of a Twitter page is who they say they are is now part of Facebook, as the social network has introduced its own version of the feature.
Introducing Verified Pages
In social media, it’s often hard to tell if a page for a public figure -- such as a celebrity, brand or journalist -- is real or if in fact it's fake account. While some of these individuals choose to post a photo of themselves with their page address, some of the sites such as Twitter, Pinterest and now Facebook have taken steps to confirm this with a check mark near the person’s name.
While a few pages have been verified such as Bill Gates, the New York Times and Walt Disney World, users can’t request a verification. Facebook, who recently updated its advertising platform says that not all real profiles and pages will be verified, but users can report any fake accounts.
A Step in the Right Direction?
According to Nick Broughall of Tech Radar, this is Facebook’s second attempt at page and profile verification. Just last year, the social network tried to authenticate celebrity profiles by letting them choose unique nicknames and request that their page be verified, but it appears this idea wasn't successful.
Broughall sees the check marked confirmation version to be a much better choice -- even its similar to what Twitter and Pinterest already have.
Unlike previous attempts at verification, this time around Facebook is all about the blue tick badge, which is a huge relief, really,” he said. “Because what's the point of knowing you're real if you don't get something to show for it, right?”
Not everyone shares Broughall’s view though. Corey Eridon of Hubspot noted that social media sites are morphing into the same type of space, just with a different name as they all have analytics, ad platforms and now verified accounts. He also found that while these sites originally set out to be for users to connect and share information and content, they are slowly becoming more of a marketing tool and they cater more towards what businesses want or need versus what the everyday user does.
The social networks are starting to look the same, and they're starting to make changes with the brand -- not the user -- in mind,” he said, adding “And it makes sense. They're businesses. They need to monetize.”