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Facebook Mobile Now Bringing in a Quarter of Entire Company's Ad Revenue

2012 ended on a high note for Facebook even after the company's rocky public launch early in the year, and the latest financial release shows the company now brings in nearly a quarter of its revenue from mobile.

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Still mad the company didn't perform better on the stock market? Facebook's skyrocketing performance on mobile could do even better this year. Not impressed with Facebook's walled garden approach or apparent total disregard for privacy? Well, get in line because companies like Google aren't exactly having a wow moment about it either.

Facebook is now performing quite well in mobile, but it's pressing forward just as hard in search, obviously to the dislike of Google.

Facebook CEO Mark Zuckerberg said as much when he admitted during the financial report conference call this week that Google and Facebook don't even talk very much. Zuck was obviously feeling pretty upbeat about the mobile ad news to say something like that. It's a pretty public call out, even if most people don't really care about the company's financial dealings.

These are two of the biggest Internet companies in the world, and Zuckerberg is disrespecting Facebook's top rival at a time when the companies are each doing their best impression of each other. Google is going social with Google+, and Facebook is going search with its new Graph Search.

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Sort friends by what they like, what they do and who they read with Graph Search.

Facebook is the Litmus Test of the 21st Century Internet

Facebook has become so ubiquitous in the parlance of our times, simply broaching the subject in conversation is to perform a litmus test of sorts on the Internet in the 21st century. Whether or not people use it and in what capacity now posits fairly directly where they stand on privacy and cultural acumen.

That's because Facebook has now begun slicing and dicing its trove of user data into searchable bits with the Graph Search tool. Even thought the feature is only in beta, it has the power and potential to change, once again, people's primary connection to and use case for Facebook. We all remember the uproar over the Timeline introduction, and people's threats to stop using Facebook because of changes to the feed.

But now that Facebook is marching into deep search capability of user data, the entire concept of Facebook could change. Friends can be sorted in any number of different ways, and new ideas crowd sourced via a web of inter-tangling acquaintances. Furthermore, the promise of Graph Search will no doubt entice app makers who want to take advantage of the billion user data mountain.

It's already started in fact, and apps like Yandex's Wonder and Vine have been blocked from using the Social Graph data. As up and down as 2012 was for Facebook, it will pale in comparison to how 2013 shakes out. More people on mobile devices will mean more money for Facebook, and because of the unique abilities of those devices (GPS data, for example), more data to be collated via tools like Graph Search.

So who's ready to try out the new BlackBerry 10 Facebook app?

 
 
 
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