The categorization of social media posts through hashtags continues as Facebook announced today that they have adopted the feature to improve public conversation across the social network.
The Hashtag Revolution
Social media pages are constantly updated with new content and for many users trying to keep track of related posts can sometimes be a trying task. In order to help group together similar posts many sites, such as Twitter and Google+, use the hashtag method to help users easily navigate the site and find posts connected to a certain topic they’re interested in.
Following previous reports, Facebook has officially launched hashtags on its platform for users to see what others are saying on, for example, a television show or news events.
To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics,” wrote Greg Lindley, a product manager at Facebook in the post announcing the launch. “As a first step, we are beginning to roll out hashtags on Facebook.”
Hashtags and Facebook
As with many other posts on Facebook, users have privacy settings so if a post is set to "friends only" it won’t show up in a public search -- even if it has the same hashtag. Users will also be able to compose a related post from within a hashtag feed or search result and link hashtags from other social tools to Facebook. So, if a user links a Twitter post that has hashtags, when seen on the social network these tags won't connect to other Twitter posts, but rather to similar Facebook posts.
A trending topics hashtag feature will also be added to Facebook at some point in the next few weeks.
Hashtags Improve Digital Marketing
While this tool will ultimately bring the everyday users together through conversation and similar interest, hashtags have proven to be a good tool for advertisers as they are able to monitor and encourage conversation and see what are the most popular consumer trends.
Overall, this feature will not only expand the Facebook advertising platform, but improve the company's position in Google search results, which will help businesses get noticed, as well as bring more traffic to Facebook in general.
Let's say a brand puts a hashtag in its television or out-of-home advertising,” wrote AdWeek's Christopher Heine. “Up until now, a Google search for that term would at least nine out of 10 times produce a Twitter link at the top of the results. Now, the consumer might instead be led to Facebook's property.”
A Bit of Advertising News
Recently, Facebook has been updating its tools and services for marketers and advertisers. Just a few days ago, it was announced Facebook would be removing sponsored stories in favor of a social context ad tool, while it has also been reported that the social network will be adding video advertisements in the coming months. The company also recently bought the Atlas Advertiser Suite to help marketers create better campaigns.
Title image courtesy of Mircea Maties (Shutterstock)