Posts on Facebook are about to get a lot more conversational with the announcement of two features that enable users to engage a little more. Those features are: replies, comments.
Facebook Threads, Comments
These two features have been available in beta since last November to profiles and individuals that have 10,000 followers or more but following this week’s announcement, they will be turned on for all Pages and 10,000+ follower Profiles by default in July.
News of the improvements appeared on a page by Vadim Lavrusik, Journalism Program Manager for Facebook, although why this should fall under the Journalism umbrella is not clear.
With it, Lavrusik says, users and those that read comments left on their Page will be able to reply directly to them and start conversation threads, enabling Page owners to interact directly with individual readers and keep relevant conversations connected.
It also allows users to downgrade some conversations by enabling Page owners to surface what they consider the most relevant conversations, as well as those that are considered the most interesting.
Facebooks Pages Threads
Facebook Social Pages
The result -- you hope -- will be a Facebook Page full of witty quips and meaningful insights that will keep your readers (clients) enthralled and bring them back on a regular basis.
Users will be able to opt-in to Replies through the Page admin panel in the Manage Permissions section where you will see a prompt to turn Replies on.
At this point, while you have the choice to opt-in to this service and an opt-out button as well if you want to turn it off, on July 13 this feature will be automatically enabled.
While it sounds like a worthwhile addition, it is, for the moment, limited. For now it is only available on desktop, but Facebook does say that it will be available in the Graph API and mobile in the future.
This means that for those that are accessing Facebook on mobile, they will not be able to reply, and comments will not be algorithmically sorted.
Facebook gives a number of examples of how and when this has been used since November, the most striking one being the conversation around the image that the Huffington Post posted of the First Family during Obama’s inauguration earlier this year when more than 600 comments were posted with several of them creating their own threads.
According to Lavrusik , conversation threads are also re-ordered by relevance to viewers, and may appear differently to each person based on their connections, based on positive feedback, connections or negative feedback. More from Facebook as it happens.