Facebook is rumored to be announcing the launch of Open Graph applications in a press event. First announced last September, Open Graph applications make sharing "frictionless."
Rumor Gone Wild
In March 2010, Facebook announced the Open Graph API, allowing page creators to embed various Facebook widgets and API calls into their own sites. Now AllThingsD reports that "sources" say the Open Graph application announcement will go down in a press event, but the reporter did not get a confirmation from Facebook representatives. AllThingsD did, however, receive invitations to the event, which they speculate might be the last big press conference before Facebook files to go public.
Open Graph Apps in the Wild
A few Open Graph applications are already available, such as the Spotify app, which lets Facebook users see which music their friends are playing.
Facebook's Like button on sites across the web was one step in the frictionless sharing movement. In June 2010, we covered Facebook's activity with open graph-enabled pages returning in search results:
Facebook's been big on button-pushing since its early poking days, but when the platform enabled users to Like the entire Web earlier this year, they essentially stamped their brand all over the 'net. This may have seemed like an ostentatious act of self-service back then, but today we wonder if the Like button is on its way to replacing links."
Facebook isn't just stamping its brand over the Internet. Last week, the company rolled out a mobile version of its Comments Box plugin, making it even easier for website visitors to interact on Comments Box-enabled web pages.
Again with the P Word
With each Facebook announcement comes privacy concerns. In November, we looked at Facebook's proposed "opt-in" privacy settlement with the FTC, and the following month we featured the fPrivacy Chrome extension that allows users to tighten their sharing controls.
Facebook tells Open Graph developers that Actions built into their apps must be simple, genuine and non-abusive. Given its checkered history with users' privacy (or lack thereof), Facebook is wise to review and approve or reject new Open Graph actions.
According to Facebook, no actions will be approved until the new Timeline rolls out to all Facebook users. No doubt this means that we can expect Timeline's roll-out deadline to hit soon.