customer experience: feedly proNews reader Feedly expanded its product offerings today with an alternative version of its service: Feedly Pro.

Say Hello to Feedly Pro

Feedly's basic RSS news reader remains free, but for those interested in more functionality the paid option is now available. The company today introduced Feedly Pro, a service designed to bring users more features -- for a fee.

For US$ 5 a month or US$ 45 a year, users will have HTTPS support for a more secure browsing experience, an article search function for users to search for content within their feeds, an integration with Evernote and premium support services so that problems that Pro users have are fixed before those using the free version.

Despite being launched this morning, Feedly Pro is now sold out, but the company has plans to offer the service to more users in the coming weeks, along with a few new features. Those who have access to a Pro account should also note that they can vote on what kind of feature they would like to see added first.

Feedly Pro is currently available in the desktop, but it will soon be added to the mobile and cloud apps. Also, if a user decides after a few days they want to revert back to the free version of Feedly they can do so and receive a refund -- as long as it's within seven days of purchasing Feedly Pro.

Moving Ahead of the Competition … or Not

For many news sites, including CMSWire, Feedly has been positioned as one a top contenders to replace Google Reader which shut down at the beginning of July. It appears that the company is trying to set itself apart from similar services like Digg and Bloglovin, with the addition of features like this paid option, RSS integrations and the Feedly Cloud. This has been a mostly successful decision.

Feedly had 4 million users prior to Google’s big announcement, but that number tripled to 12 million users, as of the end of May,” wrote Jon Russell.

Despite these numbers, Feedly Pro isn’t going over well with many users according to Ricardo Bilton, who looked at customer feedback on Feedly’s message boards. He found that many users didn't like that some features, such as the search and security, were only available in Feedly Pro.

The full impact of Feedly Pro isn't something that can be measured just yet, as the service has to become more widely available and used for longer than a day before this can be determined.