video content management, gartner magic quadrant, video
Of all media types, video can be the most complex to manage and the most difficult to quickly digest, but, for the appropriate purposes, it can also be the most effective. A new Magic Quadrant report from Gartner looks at the vendors who offer enterprise video management. 

The report, Magic Quadrant for Enterprise Video Content Management, profiles the companies who provide online video delivery, on-demand and one-to-any. Because many enterprises want internal delivery, Gartner said it looked in particular at vendors for whom internal delivery is a key focus, even though those companies may also handle external delivery for customer service or commerce.

Video Management Growing Steadily

While Gartner identifies this market as “confusing,” with a variety of strategies for common functions like WAN optimization or video search, the field is growing steadily. Currently, large companies stream an average of 10.8 hours per user/per month, which Gartner expects to grow to 16 hours per worker/per month by 2016.

Use cases include video sharing for customer service, video as an inter-team collaboration tool and video for improving sales and training.

As is customary with Gartner’s Magic Quadrant reports, it divides the vendors into a four-split point graph, with a horizontal axis of Completeness of Vision and a vertical one of Ability to Execute. Leaders score well on both axes, and only Qumu and Kaltura fall in that quad. Challengers are higher in Ability to Execute, and include Polycom, Cisco, Kontiki, Brightcove, Ignite and KZO Innovations. Visionaries, represented here only by Panopto, are higher in Completeness of Vision and Niche Players -- VBrick Systems, Sonic Foundry and MediaPlatform -- are least in both directions.

Leaders: Qumu and Kaltura

Qumu is characterized by Gartner as being very strong in the cloud/on-premises hybrid storage model, with the ability to offer third-parties as storage partners. It has developed a modularized workflow that can be integrated to external systems, and has partnered with audio search specialist Nexidia to provide searching within videoclips. On the “caution” side, Gartner notes that Qumu has a “challenging and difficult” pricing model.

Kaltura offers a modular, extensible, customizable platform, also has a strong cloud/on-premises hybrid storage model, and provides a “highly flexible” workflow engine and powerful analytics. The research firm cautions that the company's transcription capability is licensed from other vendors, and the admin interface could use more streamlining.

Challengers: Brightcove, Cisco, Ignite

The well-known Brightcove is best known for its cloud-based video delivery, but it also offers internal video delivery as well, with security capabilities and workflow integration. On the plus side, the company has strong analytics, a simple pricing model, a new in-cloud transcoding platform, and is popular as a video integrator for Web content management. But it has not put as much effort into its enterprise workflow engine as other internally-facing vendors.

Big name Cisco is well-known to IT departments, and has made internally-delivered video a major emphasis. The company was one of the first with talk-track search and it offers video content management as part of a larger collaboration portfolio, but it is still hesitant to embrace the cloud and provides remote hosting only for its partners. Additionally, it is hardware-centric, such as requiring an appliance on-premises for transcoding.

Recently purchased by Versata, Ignite has an ambitious road map. It also uses software-assisted delivery internally, has a client- or browser-based player, and also offers a simple pricing model, this one being device-based. Cautionary notes include the company's uncertain direction because of the acquisition, its internal-only focus and its metadata-only search.

More Challengers: Kontiki, Polycom and KZO Innovations

Kontiki is praised for its software-assisted delivery model in internal delivery, an “extremely simple per-worker pricing model,” and a client-side player that “simplifies video interoperability with less transcoding.” But Kontiki only provides internal delivery, and it only has old-fashioned search -- that is, within metadata.

Teleconferencing equipment/network vendor Polycom bought Accordent Technologies in order to offer video content management, which builds on its financial stability, simple pricing model, cloud or on-premises video delivery, and capabilities to capture video from videoconferencing systems. On the other hand, the company reportedly emphasizes hardware and it is behind the curve in such social functionality as user-generated tagging.

Rounding out the Challengers, small vendor KZO Innovations has focused on sharing video between workers. Gartner said KZO was acquired by Bedford Funding as this report was being assembled, which gives it more financial heft. Strengths include in-video annotations, annotation sharing, and annotation search, as well as good delivery in very low bandwidth. But it has only limited WAN optimization, and is going to need some serious bucks from Bedford to stay in the game.

Visionaries: Panopto

The sole vendor in this quadrant is trying to expand beyond its base in the education market, with support for corporate training and executive messaging. On the plus side, Panopto has a strong multicamera video capture capability, an innovative adaptive rate video delivery, a “solid” workflow and analytics, and a simple pricing model. On the less-positive side, its talk track search is implemented through a partner and it is trying to expand from its history as a lecture-capture specialist.

Niche Players: MediaPlatform, Sonic Foundry, and VBrick Systems

Down in the niche, Gartner finds MediaPlatform with a “respectable customer list and credible developed product,” integrated webcasting, a strong cloud/on-premises hybrid model, and flexible pricing. But its search capability is limited, and it has fewer integration choices than others.

Another lecture-capture specialist, Sonic Foundry, offers an easy-to-use appliance for video capture. The company is known for being attentive to customers, and it also offers cloud/on-premises, a talk-track search, and “a robust workflow.” Across WANs and internal networks, however, it doesn’t have much flexibility in optimizing video delivery and it doesn’t have much in the way of social features.

VBrick is known in military and law enforcement markets, although 40 percent of its clients are corporate enterprises. The company provides strong collaboration and social capabilities for video sharing, has good network optimization and offers a cloud version, but it doesn’t currently have much in the way of search capabilities.

Image courtesy of wwwebmeister (Shuttterstock)