Of all media types, video can be the most complex to manage and the most difficult to quickly digest, but, for the appropriate purposes, it can also be the most effective. A new Magic Quadrant report from Gartner looks at the vendors who offer enterprise video management.
The report, Magic Quadrant for Enterprise Video Content Management, profiles the companies who provide online video delivery, on-demand and one-to-any. Because many enterprises want internal delivery, Gartner said it looked in particular at vendors for whom internal delivery is a key focus, even though those companies may also handle external delivery for customer service or commerce.
Video Management Growing Steadily
While Gartner identifies this market as “confusing,” with a variety of strategies for common functions like WAN optimization or video search, the field is growing steadily. Currently, large companies stream an average of 10.8 hours per user/per month, which Gartner expects to grow to 16 hours per worker/per month by 2016.
Use cases include video sharing for customer service, video as an inter-team collaboration tool and video for improving sales and training.
As is customary with Gartner’s Magic Quadrant reports, it divides the vendors into a four-split point graph, with a horizontal axis of Completeness of Vision and a vertical one of Ability to Execute. Leaders score well on both axes, and only Qumu and Kaltura fall in that quad. Challengers are higher in Ability to Execute, and include Polycom, Cisco, Kontiki, Brightcove, Ignite and KZO Innovations. Visionaries, represented here only by Panopto, are higher in Completeness of Vision and Niche Players — VBrick Systems, Sonic Foundry and MediaPlatform — are least in both directions.
Leaders: Qumu and Kaltura
Qumu is characterized by Gartner as being very strong in the cloud/on-premises hybrid storage model, with the ability to offer third-parties as storage partners. It has developed a modularized workflow that can be integrated to external systems, and has partnered with audio search specialist Nexidia to provide searching within videoclips. On the “caution” side, Gartner notes that Qumu has a “challenging and difficult” pricing model.
Kaltura offers a modular, extensible, customizable platform, also has a strong cloud/on-premises hybrid storage model, and provides a “highly flexible” workflow engine and powerful analytics. The research firm cautions that the company's transcription capability is licensed from other vendors, and the admin interface could use more streamlining.
Challengers: Brightcove, Cisco, Ignite
The well-known Brightcove is best known for its cloud-based video delivery, but it also offers internal video delivery as well, with security capabilities and workflow integration. On the plus side, the company has strong analytics, a simple pricing model, a new in-cloud transcoding platform, and is popular as a video integrator for Web content management. But it has not put as much effort into its enterprise workflow engine as other internally-facing vendors.
Big name Cisco is well-known to IT departments, and has made internally-delivered video a major emphasis. The company was one of the first with talk-track search and it offers video content management as part of a larger collaboration portfolio, but it is still hesitant to embrace the cloud and provides remote hosting only for its partners. Additionally, it is hardware-centric, such as requiring an appliance on-premises for transcoding.
Recently purchased by Versata, Ignite has an ambitious road map. It also uses software-assisted delivery internally, has a client- or browser-based player, and also offers a simple pricing model, this one being device-based. Cautionary notes include the company's uncertain direction because of the acquisition, its internal-only focus and its metadata-only search.
More Challengers: Kontiki, Polycom and KZO Innovations
Kontiki is praised for its software-assisted delivery model in internal delivery, an “extremely simple per-worker pricing model,” and a client-side player that “simplifies video interoperability with less transcoding.” But Kontiki only provides internal delivery, and it only has old-fashioned search — that is, within metadata.
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