It's Still a Who's Who of WCM
I wish I could show you the magic quadrant diagram to give the picture in a quick snapshot, but I can't. Suffice it say the players are pretty much all the same — this is a who's who of web content management. What does this tell us? I think it tells us that the game is still the same and the established players have all the equipment necessary to play it.
Taking a quick look back at where vendors were on the WCM MQ list last year (in November to be exact), you can see that the leaders are solidified and it will take some bold moves to get into that quadrant. Interestingly, Ektron has been able to do it. Oops. Did I spoil the surprise?
Gartner's Leaders & Challengers in WCM
Check it out: Oracle, Adobe, SDL, Sitecore, OpenText, HP (Autonomy) and Ektron. The only new player in that leader list is Ektron. A pretty impressive move for Ektron considering it sat in the visionaries quadrant last year.
And again, Microsoft and IBM sit in the challengers position.
The Visionaries & Niche Players of WCM
So who's left in the visionaries quadrant? You've got EPiServer, Coremedia, GX Solutions and Acquia. GX Software moved out of the Niche Players and Acquia is new the WCM Magic Quadrant over all this year.
For the niche players, you have eZ Systems, Limelight Networks, Atex, e-Spirit, Squiz and Dynamicweb. Alterian is gone (acquired by SDL) and Percussion has moved off the quadrant completely due to revenue requirements.
A Changing Market for Web Content Management
The core is down pat and web content management continues to be a primary ingredient in the customer experience management/web experience management market. What's key now, as Gartner has clearly identified, is the importance of a WCM solution to interoperate with other key systems such as analytics, e-commerce, database management and etc..
Also critical is the need to offer a mobile experience that is more than a simple redisplay of the website. Gartner acknowledges this from both an internal and external perspective. The mobile workplace is common place today and as we've shown a number of times, the increasing usage of mobile devices and tablets for product research and online shopping is growing significantly.
And we can't forget social. Managing content not only includes basic website content, but also new content types and formats of which social content is a major one. This also takes into consideration the work environment where content is much more interactive and social within collaborative tools like activity streams, profiles and more.
Yes, the players aren't changing that much, but the market itself is. What each one is bringing to game has its own flavor. It's not simple to select a web content management system. The facts you need to consider vary with your own business needs and requirements. Some vendors do it better than others, some focus on different markets/market sizes, some do it all, while others leverage best of breed. The choice in the end is yours, just be sure you have all information you need to make it wisely.
If you are interested in more details on how vendor made out in the quadrant, it's coming. Just not today.
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