Google has bought up a video and file sharing app called Bump, a technology that allows people to wirelessly share content simply by bumping devices together.
Move Could be a Talent Hire
There exists today a talent war in Silicon Valley, and Google, Facebook, Apple and even Yahoo are constantly buying up small firms as a way to bring that talent in house. We don't know for sure if that's Google's play here, but there is little else on the surface to show just what the company plans to do with the Bump technology.
Bump can share files, images and videos across smartphones, tablets and laptop computers as long as both parties have the app installed. It even works across platforms so an Android device could share with an iPhone, for example. The app can more or less feel when a device is bumped, and it sends the files up to the cloud where the other device can go retrieve them.
It's seems like a novel way to share those items, and Bump has been downloaded over 100 million times, but without knowing anymore details of the acquisition, we're simply left to guess that it's more about the team behind the app than the technology itself.
Flock App Comes Along
Another photo sharing app called Flock is also developed by the Bump team, and it too will be folded into the Google family with this buy. Flock automatically organizes photos from friends according to their geolocation tags. Of course, those friends have to have the app, and have to have enabled location sharing when the photos were taken.
Really, it's just as likely Google rolls both apps into its Google+ app than it is a talent hire. We don't know the company's plans or even how much the deal was worth. Word of the deal came from a brief blog post on the Bump website.
Both the Flock and Bump apps will continue operating as normal, David Lieb, CEO and cofounder of Bump wrote in the blog post. If and when Bump is discontinued as a standalone app could give us a bit of a clue what Google will do with it, but that's a wait and see situation.