The time is upon us! We're just a little under an hour away from this month's Google Hangout. We'll be talking about Social Engagement Standards -- how can businesses establish the value of social engagement? Is it even possible?

We have the basic social standards in place. We have standards like Open Social, OpenGraph, OpenID, Activity Stream, and a number of APIs that let us connect to social networks like Twitter, Google+ and Facebook. There's no shortage of work happening to ensure the underlying technology is standardized.

But organizations are still challenged with understanding how social interactions in one social network might relate to another, which should be more important and how can you measure that? That's the idea behind Universal Social Standards as we will learn today. But what does it mean to have universal standards, who should be responsible for creating them and if we don't have them, what happens?

Join our On Air Google Hangout today to learn more. Here's the details:

How to Join

The Hangout starts at 9:00am PDT / 12pm EDT / 1600 GMT. We'll be streaming on the Hangout Event Page on CMSWire's Google+ account, CMSWire's YouTube page or you can check out a live stream below, which will be available 10 minutes before the start.

Highlights will also be tweeted throughout the conversation using the #cxmhangout hashtag.

Still not sure how to join? No problem. Check out our step-by-step instructions for all your Google Hangout options. 

The Panelists

This month, our experts include:

  • Dion Hinchcliffe — Chief Solutions Architect, Dachis Group
  • John Mertic — Community Manager, SugarCRM, Secretary at OpenSocial Foundation
  • Andy Smith — Software Engineer, IBM, Treasurer at OpenSocial Foundation
  • Mark Weitzel — Director, Platform & Ecosystem, Jive Software, President of OpenSocial Foundation

The Questions

Here's a look at the questions we will be asking:

  1. What are the existing social standards we have in place today and how do they help organizations with their social strategies? Why aren't these low-level standards enough?
  2. Are the social standards emerging too specific to the consumer world? What are enterprises going to do about it?
  3. Can you describe the next level of social standards organizations could benefit from to be more effective?
  4. What are some of the opportunities you see with a higher level of social business standards?
  5. What are some of the challenges you see with a higher level of social standards and how can we overcome them?
  6. Where do we go from here? Who needs to be involved, what can an organization do?
  7. What will happen if social business standards don't emerge? What is the imperative here?

The Hangout is sure to be a hit. We look forward to seeing you there!