Millions of SEO consultants have been reduced to quivering, shaking piles of protoplasm over the past month since Google rolled out the details of its long-feared keyword blackout. Google has moved to encrypt the majority of keyword data in logged-in user searches, drastically limiting the information people get about web keyword queries.
Okay, that might be a little bit of an exaggeration. Is it really that bad? First of all, there aren't millions of SEO consultants, it just seems that way. And it turns out that they haven't been reduced to protoplasm. In fact, some are adapting quite fine, and they say they have other tools to use to analyze search patterns on the Internet.
"It's affected my business by maybe 20 percent," Andy Kuiper, an SEO consultant based in Calgary, Alberta, told CMSWire.com.
Let's rewind a bit and look at what happened. In September, Google started bouncing searches from logged-in users to an http server with a "s" on the end of it ( https://www.google.com). That means it's an encrypted site that masks the search query. Logs that once gave data mavens information about every keyword used in a Google search to bring users to website now show that a search came from Google, but without information about the specific keyword query.
Google says the move was made for security reasons and that this only effects "signed-in" searches, which it said would be under 20 percent of search traffic. But in the real world it translates much higher. I look at traffic logs on several sites every day, and it seems that there's less than half the information there now than there was before. Many search experts saying it has reduced detailed Google keyword search data by as much as 75 percent to 80 percent.
Many SEO experts were no doubt angry at these moves, because this vastly reduced the amount of information they get to analyze. In addition, because Google still makes keyword data available to its own AdWord customers, it sparked a conspiracy theory that Google did this on purpose to lock out competitors and force more people to use AdWords.
Of course, the blogs went crazy, as this SearchEngineWatch article points out.
Indicating how extreme the reactions could be, J. Devalk, an SEO developer writing on a blog called SEOBook, called Google a "whore," saying the search company was using the privacy claim as a smokescreen to cut competitive ad networks out of its data loop.