Google's mega popular Maps app is ready to enable advertisements, the company announced, and relevant local listings will pop up at the bottom of the page when a search is performed inside the mobile app.
Mobile Maps = Hyper Local Results
This move makes a ton of sense for Google, and really was only a matter of time. While we are big fans of the minimalist look of Google Maps overall, this kind of feature was clearly irresistible. The ad results will appear at the bottom of searches inside Maps, and visitors can swipe up on the ad to get more information. As the above image shows, the ads include a title, ad text and a link for directions.
The swipe up click counts as as a CPC charge, a new type of click called get location details. AdWords will charge up to two paid clicks per ad impression, and the other types of paid clicks are get directions, click to call and clicks on the ad headline.
Once the get locations details action is performed, there are several free actions people can take as well. They are saving business information for later, sharing a business with a friend or starting navigation.
Mobile Marketing Set to Explode
Physically locating customers via mobile devices offers a wide swath of ways to reach out to them, but until now, one of the most popular apps out there hadn't been part of that. Now with Google Maps ads, local companies have an enormous install base to work with. Over a billion people per month use Google Maps, Salahuddin Choudhary, a Google Maps product manager said in an AdWords blog post.
Will it result in an AdWords land rush? Google no doubt hopes so, and it could use the bump after its Q2 results in 2013 showed a steady drop in AdWords pricing. We'll see if that's the case, but for local AdWors advertisers, this could quickly become a big of mobile ad spending in near future. Hopefully, by the end of the year we can see how Maps ads are trending.