Google has debuted an embeddable posts feature so websites can paste public Google+ posts into their pages, a capability already in place for Twitter and Facebook posts.
Giving Context, Author Attribution
Having the ability to post social media content on a website serves multiple purposes such as giving readers needed context, and providing added weight to a story using credible sources. Websites and blogs have already been doing this with Twitter and Facebook posts, and now Google+ joins the party.
We've recently gotten a much more focused look on exactly where Google+ stands in relation to things like search results, something that may again be impacted with this news. It now appears Google+ may be the pivotal key when it comes to search engine optimization, something long suspected by many observers.
Simply having people share posts via Google+ buttons may have enormous effect on how high a webpage ranks in search engine results, so there's little doubt having embedded Google+ posts will do the same. Additionally, the link created from those Google+ posts that get embedded will also likely boost a page's search ranking. Google won't likely be cluing us in if any of this is true, but just going by the company's track record, we don't see how it couldn't possibly be.
Along with being able to quickly add sources to a story, embedded posts give proper attribution to those being quoted. Of course, those embedded posts can then give the author more exposure via a wider offering of his or her's thoughts.
Authorship Integrated with Single Sign In
Another added Google+ capability this week is the integration of Google Authorship with single sign in capability on WordPress and Typepad sites. Anyone signed into a WordPress or Typepad site with a Google account will now have their published articles associated with that Google+ profile.
Embed Google+ posts just like YouTube, Facebook or Twitter posts.
This is another way to spread the influence of the G+ network, and related articles displayed in a search result will show an image of the author to help it stand out even more from other results. Google Authorship appears so far to not have as big of an impact on search results, but that could certainly change.
Single sign in with the integrated Authorship only works on the two systems being piloted, but Google is testing it out on other sites as well. About.com, WikiHow and Examiner are all being looked at with an eye toward future integration, so we can expect this program to expand in the near future.
Authorship was launched as a way to give more search engine juice to sites that provided original content, and so far that seems to only be in the form of the author's image appearing next to the result. The author's name also links to other articles by that same author, so there is some handy functionality there even if it doesn't give a huge boost to search results overall.
Google+ is now the second most popular social network in the US, so more and more features will no doubt be forthcoming for the still relatively new network.
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