Ecommerce platform Channel Intelligence, once a Google Shopping launch partner, will now become part of Google itself as the two have made a definitive agreement on the US $125 million deal.
Channel Intelligence had formerly been known as Youknowbest.com over a decade ago, and it specializes in a product called CI Boost, a where to buy, product search engine. It also serves as a shopping engine and Facebook platform service, so it should fold nicely into the Google Shopping universe.
Google Pushes Buy Now Button
CI Boost can add an intelligent Buy Now button to display ads, websites and other digital assets to enable buying things online. The intelligent part of the button is the fact it links only to retailers who have the item in stock, and takes visitors to the product page, not just a generic landing page.
Furthermore, because retailers regularly update the links to those product pages, CI Boost can manage those changes so people don't get broken links. Naturally, such a link building tool includes reporting and analytic tools so businesses can track response rates on a per link basis, for example.
Affiliate Links + Tag Management
The CI Boost Shopping Engine might be the most interesting portion of this package because of how Google Shopping works. Retailers bid on placement in search results, and CI Boost has ongoing relationships with all of the major Comparison Shopping Engines like Shopping.com and PriceGrabber.
Now that it's owned by Google, that could very well change. Nevertheless, the CI Boost technology is supposed to give a, er, boost to affiliate links on those shopping networks, perhaps a winning formula in this buyout deal.
Ready to buy customers equal high converting leads.
Channel Intelligent's TrueTag tag management system is designed to avoid slowing down response times, and tracks online buying for analytics and ROI data. The company says its tags tracked over 50 billion events in 2012, a huge number that will no doubt aid in Google's further marketing plans for Google Shopping.
CI claims to track nearly 15% of US transactions online while driving US $2 billion in online sales referrals mostly in consumer packaged goods.