We all know that search terms can have multiple meanings and it is high time that search engines could tell the difference based on the vast repository of online information available. Enter Google's Knowledge Graph to sort it all out, with mobile users high up the priority list.
Building Better Search
There are very few singularities or "Googlewhacks" left in this world, so searching for something has usually often required an extra term to clarify your search (Viennese +waltz) , or filtering out the wrong answers (Viennese -biscuits).
Google's new Knowledge Graph feature is a tweak to its search function that should help to distinguish, or better clarify, the options available to you when you perform a search. It links things together, or categorizes them to help you better get to what you're after.
The graph (think of it more as a tree or lattice) collections information from websites and links it together, so an author can be linked to their books, then similar authors in their category of writing and so on. If one of those authors won a literary prize, then you could find other winners, expanding your knowledge in several directions from a basic search.
Looking For More?
You can check out Google's post here for a little more detail, and the service is rolling out to U.S. English users now with more to follow. With Microsoft having recently updated Bing to include more social aspects, what else can the search engines help us with? A further post, discusses the Knowledge Graph feature on smartphones and tablets.
The search is designed to help you find answers quickly and efficiently, you can see more relevant information more quickly and perform logical extensions of your search without having to dig around for more information.
Still confused? Check out the video.
It is currently rolling out to most Android 2.2+ and iOS4+ devices. On Android, the Graph feature is available through your browser's Google search and the Quick Search Box. On iOS, it is currently only available in the browser.
Title image courtesy of _Lonely_ (Shutterstock).
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