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the Free CMSWire NewsletterHippo is slated to release the next version of its open source content management system next week. We had a sneak preview and we're going to share what we saw with you. Note: it's all about what the audience needs.
Multi-channel Isn't Enough
That's the key point that Hippo is making with the release of Hippo CMS 7.7. The Hippo vision is one of supplying information that is personalized (delivering the most relevant content) and context-aware (aware of location, device used, behavior, time of day, history, social profile and more).
Hippo's vision of Context Aware Content Management
To help organizations provide deliver on this vision, Hippo has come up with some new features, including a new Channel Manager and personalization.
Editor's Note: See 2012 - When Content Meets Context
Channel Manager
Many organizations today support a global customer base, which typically means different websites and languages, along with different devices. Hippo refers to each website as a "Channel". But a channel can also mean a website in a specific language, a physical document, an iPad application or a mobile device.
Hippo CMS Channel Manager
The Channel Manager allows organizations to set up different channels and then view those channels within an integrated preview in the content administration environment. Remember, Hippo CMS is designed to completely separate content from presentation (an architectural design), so you might think this type of integrated preview isn't possible — it is now with Hippo 7.7.
You still edit your content via the neutral content editing process, but can easily see how that content looks in the various channels you have set up.
It's also easy to set up new channels based on templates or based on other sites and then tweak those templates for a subsite. Hippo refers to this as blueprinting, but we won't say that too loudly or SDL might get upset.
Hippo CMS Subsite Blueprinting
We should note that the preview for mobile and tablet devices is currently a generic preview. However, Hippo is working on an integrated device preview capability that will allow you to select the device skin you want to preview your channel within. Expect this to come soon. I did see a sneak peak of that functionality and it was good.
Personalization Also Featured
Hippo 7.7's personalization capabilities are initially designed for group (or role-based) content delivery (authentication and content is group based). This means you could easily create an intranet/extranet and personalize based on roles, or you could create a subscription-based section of your website.
Hippo 7.7 Personalization
This is just the beginning of Hippo's plans for a new personalization engine and context repository, so keep an eye on what they are doing.
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