Two updates are rolling out to Pro and Enterprise Hootsuite customers, an advanced targeting option for the Enterprise version, and LinkedIn Company Pages analytics for Pro and Enterprise users.

Hootsuite the Multi Tool

What social media maven would be able to survive without the Hootsuites of the world to help them manage the slew of accounts so many have to run? Social media management is a thriving niche indeed, and Hootsuite sits near the top of the most in demand tools in use in the industry.

Hootsuite already connects to every major social media site, and over the last two years has worked on expanding its integration with them and adding more analytics and niche products like email marketing tools. LinkedIn long ago, er, linked in to Hootsuite, with LinkedIn Company Pages being one of its more recent offerings.


screenshot-hootsuitelinkedinanalytics-2013.jpg

Go deep into measuring LinkedIn successes via Hootsute analytics.

Now, for Pro and Enterprise customers (sorry free version users), the company is debuting the Snapshot analytics tool for LinkedIn Company Pages. It shows total followers, new follower metrics, impressions and engagement. There's also a tool called the Company Update Engagement module that offers in depth analysis not even offered in LinkedIn's native toolkit.

It can show side by side comparisons of individual posts, and popular content can be viewed either by date, update or total number of likes or comments.

Filter Company Posts by Audience

Hootsuite Enterprise customers can start targeting their Company Posts according to geography, company size, job function, seniority and industry with the Targeted Status Updates tool. This way, specific posts can go out to the targeted folks while the normal flow of info goes out in the usual workflow.

Even though the targeting is for Enterprise users only, Hootsuite access to LinkedIn Company Pages itself was once restricted only to Enterprise customers. Perhaps if the targeting tool proves to be popular, Hootsuite will release it out to Pro users as well.