Security is a big issue in social media, which is why social relationship management platform HootSuite has partnered with Nexgate in effort to protect enterprise companies that use social sites.
Protection for Enterprise Brands
Social media has given brands and marketers a toolset in which they can timely interact and engage with customers, but using these social mediums often comes with the risk of, among others, account hacking, malware, spam and employee misuse.
Online security breaches can really hurt a brand's image and consequently its bottom line,” said Ryan Holmes, the CEO of HootSuite.
Through a partnership with Nexgate, an enterprise social media security company, HootSuite (who just launched a security service on May), will help businesses manage these potential problems. While the partnership is referred to as “complete brand protect solution that addresses these issues as a risk management solution for social business,” the solution is made of up individual features.
As part of the HootSuite-Nexgate policy management feature, users will be able to create policies for their company departments and divisions and include them in the company workflow. Policies that can be created include FINRA, HIPAA, SEC and PCI and are equipped with monitoring and compliance controls, which leads to the second feature: pre-publish content scanning. Any social media post and its attachments are passed through a Nexgate scanner to ensure it isn't going against pre-designed guidelines.
The last three features of the Nexgate-HootSuite solution are automated content moderation, automated security and compliance, and automated account discovery.
As part of content moderation, Nexgate lets account administrators filter social content with pre-set actions and archive comments or posts for auditing purposes. Along with this, the Nexgate’s Profile Lock prevents hackers from gaining access to accounts, while also sending user’s notifications if any changes are made to an account without permission. The last feature, Nexgate’s social search, lets users monitor, find and categorize social media accounts that a company works with, but aren’t a main account such as one for a specific product or department.
To help users with this new solution, HootSuite is offering a webinar next week for anyone with questions.
HootSuite in the News
As one of the top social management platforms, especially for those that use Twitter, HootSuite has had a few product releases and updates within the last couple months. In August the company announced a new SugarCRM app for its app directory, while also raising US$ 165 million for expand innovation. Other news of note includes Vidyard letting users track videos from the HootSuite platform and an integration with Attensity.