It’s a basic question that gets to the heart of what content managers do, and it's important for organizations to know, too, for resourcing and staffing purposes. In a 2009 CMSWire article, McGovern asked the same question. Based on his experience, he wrote that we’re “still in the early stages of web management” and that “200 pages is a lot for one person, especially if you're going to be continuously reviewing and improving these pages.” Although it made sense to me, I wanted to know what other content managers thought. I opened a survey last month to find out. 

The Survey

Administered online using SurveyMonkey, the survey consisted of five questions and one open text field for comments. I announced the survey through Twitter (@WebsiteGov) and postings on several LinkedIn groups related to website management and governance.

The survey opened December 3 and closed December 30, 2012; there were 100 respondents. The five questions and responses (in graphs) with discussion are below.

1. Responses indicated most content managers work on small or medium-sized websites. The single largest category was sites with less than 1,000 Web pages.


2. The single largest category of managed pages that content managers are responsible for is less than 100 pages; but half of all content managers are responsible for 1,000 pages or more (up to 100,000 or more pages). Five different page count categories had 10% or more, indicating a good range of responsibility for numbers of Web pages.


3. And content managers don’t seem to mind the page load. More than a third said that a content manager could effectively manage more than 1,000 Web pages.


(Two respondents balked at the 1,000 page limit in this question; their feeling was that the choice of numbers should have been identical from question 2 to question 3. I set the question up as I did because I did not think anyone would actually claim that they could effectively manage 1,000 pages, or 10,000 or more.)

4. And most said that the number of Web pages they are responsible for is not interfering with their ability to manage their content.

5. Of the 41% who did say that the number of Web pages they are responsible for interfered with their ability to effectively manage their website, 59% said this happens “very frequently” or “frequently.”


A few respondents added comments in the open text field. Themes included: