The holiday hustle is officially over and, along with it, perhaps some of the excitement that was happening on your social media networks. Now it’s time to come back to social media reality and to come up with tactics that will keep your engagement and reach up, well into the new year.
If you’re looking for ideas that will help you gain momentum on your social networks, I've got you covered. Here are four easy things you can do to keep your fans and followers talking:
1. Encourage Fans to Keep New Year’s Resolutions
January is the month for New Year’s resolutions. Most people have committed to do, or stop doing, something. But according to Forbes, only eight percent of people actually achieve their goals. And by the middle of February, most of those commitments are long forgotten. So why not encourage your fans to keep their New Year’s resolutions?
Try hosting a custom app or a Timeline promotion on Facebook where you ask your fans to submit their New Year’s resolutions. If you have some advanced app-building skills you can set up an essay contest where fans can submit their resolutions. When people have an audience they have more accountability, so an essay contest can be a great place to host people’s resolutions.
Whether you use an app or Timeline, asking fans about their New Year’s Resolutions is one way to get some quick engagement. You can even tailor the questions based on the network you’re posting on. For example: “What are your New Year’s resolutions for your Twitter account?” Another way to leverage the idea of a fresh start is to suggest some resolutions for your fans or provide tips on keeping the ones they've chosen. You don’t even have to create them because I found some articles with great tips that you can reference:
- 11 New Year's Resolutions That Will Jump-Start Your Career
- Do You Really Need to Make New Year Resolutions?
- 20 Great Ideas for Your New Year’s Resolutions (Even If You’ll Break Them)
2. Provide Resources for Success in 2014
The best way to keep your audience engaged after the holidays is to educate them! After all, a majority of users look to a brand’s social profiles to be further educated about that brand and the relevant industry. The new year is the perfect time to position yourself and your company as experts. Facebook is an ideal platform for sharing content, so take what works for your audience and help them succeed in 2014.