Commerce products provider, hybris has released latest version of its hybris Commerce Suite that gives B2B and B2C marketing companies omni-channel capabilities. More specifically, this new update is centered on the cross-channel consumer and in-store business tools.

A B2B and B2C Selling

The modern customer is a complex individual. They not only have access to a variety of devices and platforms in order to browse and buy products, but they want businesses to move as quickly as they do, across multiple social and mobile channels providing them with information, customer support or product releases.

hybris recognizes this need and has updated its hybris Commerce Suite to version five with a focus on the customer and the channels they use. According to hybris, previously if a company wanted to structure their marketing and engagement efforts around an omni-channel or multichannel approach, that included in-store, online and mobile, it would have taken years of planning; but with the hybris suite, the company aims to for a plan like this to go into motion in under six months.

Hybris is Complete Marketing/Selling Platform

With the update, companies not only have access to social media plugins and the hybris Commerce Accelerator, a solution that helps deploy commerce features across multiple channels like the web, in-store and call centers, but they also get the following capabilities and tools:

  • Order Management Services: Companies can now improve their order management capabilities with the hybris Order Management Services (hybris OMS) for Omni Commerce tool. Companies can see a single view of its inventory, the entire order fulfillment and shipping process and as a result, areas that need improvement. Overall, this capability helps companies create a good customer shopping experiences and helps reduce operation costs.
  • InStore Module: With the hybris InStore Module, companies can improve the cross-channel shopping experience by being able to create brick and mortar stores. For example, with InStore, a store associate, through the tablet-optimized UI tool, can offer an online experience to the customer and easily browse a selection of products that will improve the overall shopping experience.
  • The Next Generation Cockpit: Not every business is the same and hybris acknowledges this. With the Next Generation Cockpit, widget based tool, users can create business tools that fit each employee’s roles and tasks.
  • Mobile Apps Development: Mobile shopping is becoming an essential part of digital marketing and eCommerce businesses, so with the Mobile App SDK for iOS and Android a business can build and deploy their own apps. Features included with this tool include mobile storefront templates that have QR code scanning abilities, mobile search and NFC tag recognition.

"The Future of Commerce"

Founded in 1997, hybris Software currently operates under the banner “The Future of Commerce". With its products, that are structured around different aspects of the commerce landscape such as B2B and B2C marketing, mobile commerce and order orchestration, and with updates to tools, such as the commerce suite, the company appears to be reaching toward that goal.

In doing so, they aim to give a business the best possible commerce experience that will not only improve their company’s brand awareness, but the customer experience, ROI and revenue.

Hybris is a good mix of product and framework -- when deployed, it offers a functional B2C storefront out-of-box so you don’t have to develop your storefronts from scratch,” said Sanjeev Guptain his review of the hybris Multi-Channel Suite “It also offers rich API that allows you to customize as well as develop storefronts from scratch.”

Some of the hybris clients include Levi’s, Nikon, American Express and Toys R Us.