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Remember that email you sent asking someone to do something? Me either. Delegating tasks are great, but follow-through to ensure the tasks get done -- in an electronic world -- can be challenging.

Therein lies one of the major pain points IBM attempts to solve with its forthcoming email social business collaboration platform, Mail Next. 

"The most important problem is that of recall and prioritization," Kramer Reeves, director of product management with IBM Messaging and Collaboration Solutions, told CMSWire. "When an action comes in by email, how do we solve the problem of remembering who we assigned the action to or who we asked for help? Mail Next’s follow-up mechanisms solve this problem, using technology in place of memory, and allowing us to put our full focus on the work. The impact of this feature will be on management, executive assistants and really anybody who uses email."

Huge Response

Mail Next was all the rage at last week's IBM Connect 2014 conference in Orlando, Fla. The Armonk, N.Y.-based software and technology giant's announcement of Mail Next falls under its rebranding strategy of its mail, chat, meetings, office productivity and content capabilities, making them part of IBM’s Connections brand in 2014, IBM said in a release issued to CMSWire.

One comparison had Mail Next with the look and feel of Google Plus and its capabilities -- an example of the ongoing convergence of enterprise social networks, email and other communications applications -- next to Google's efforts with Google Plus/Gmail/Hangouts suite and Microsoft's with Office365 plus Yammer, SharePoint and Lync. 

"IBM Connections Mail Next is a Trojan horse of sorts," said Larry Hawes, principal of Dow Brook Advisory Services in Ipswich, Mass. "Most people still do the majority of their work in email. As a result, many IBM customers have employees interacting with Connections through the Notes client. Mail Next acknowledges this and brings in even more Connections -- and other IBM collaboration services -- into a dashboard along with email."

Hawes predicted that the Mail Next dashboard will eventually be the default user interface for all IBM collaboration, messaging and content services.

"IBM just can't position and sell it that way yet," Hawes added, "hence the emphasis on the email component."

Anatomy of Mail Next

So how does IBM itself see this offering? 

The evolution of Mail Next, IBM's Reeves said, is IBM's way of providing an app in the market that can "dramatically improve how customers and users process the actions that are conveyed by emails."

Email, he said, is a vehicle for two main functions: information sharing and assignments.

information management, IBM on Mail Next: Why No One in Enterprise Email Has This

"If you take it one step further by prioritizing actions and work, that results in significant productivity gains," Reeves said. "At IBM, we have been considering this evolution for a number of years. We have recognized that email has not evolved in a way to empower how we prioritize mail, and therefore, work."

This vision began in January 2013, when IBM announced IBM Notes Social Edition.

"As social business adoption continued to grow," Reeves said, "we needed to upgrade mail with social business capabilities, and give mail users the ability to share with a wide audience, among other things."

'Elegant Design'

So what does IBM feel is Mail Next's potential -- outside of the follow-up tasks you've assigned some peers in emails?