customer experience, IBM: Our Customer Experience Analytics Tops Google, Adobe

For some reason, steroids has crept into our reporting lately.

Maybe that's why IBM’s Tealeaf cxLifecycle analytics reminds us of analytics on steroids. IBM seems to be bill it that way, anyway.

Traditional web analytics? Just static numbers, they told us.

IBM said it enhances the analytics experience for enterprises with quantitative, qualitative and behavioral analytics within the IBM Tealeaf cxLifecycle, a new SaaS-based IBM Tealeaf component available to customers of Tealeaf 9.0. 

Ken Bisconti, business leader for IBM's Tealeaf customer experience management solutions, is enthusiastic. He told CMSWire the analytics IBM offers are better than traditional metrics provided by Google and Adobe. "We have the ability to track the same customer across multiple interactions," said Bisconti.

Forrester happens to think they’re ALL great

What cxLifecycle Offers

Big Blue debuted last month its new IBM ExperienceOne at its SmarterCommerce Global Summit 2014 in Tampa, Fla. It replaces the Enterprise Marketing Management (EMM) Suite brand. 

The new integrated portfolio of cloud-based and on premise offerings in ExperienceOne combines more than $3 billion of investments on organic development and acquisitions such as Sterling Commerce, Tealeaf, Coremetrics, Unica, DemandTec, Xtify and most recently Silverpop.

customer experience, IBM: Our Customer Experience Analytics Tops Google, Adobe

Enter cxLifecycle, which IBM says provides marketing teams with advanced customer analytics and insights by offering new advanced analytical capabilities:

  • Lifecycle Analytics: Connects the dots between configurable conversion events (macro or micro) and the marketing campaigns, channels, or products that drove them, as well as associated sales and frequency of visits, all in a single, simple and expendable report
  • Ad-hoc Analytics: Allows users to perform ad-hoc analysis on both their successful and unsuccessful customer sessions captured by Tealeaf
  • Conversion Analytics: Users can leverage cxLifecycle to quantify the business impact of conversion events, stitching the customer sessions into one customer experience

IBM also introduced the integration of Tealeaf and Digital Analytics, allowing users to send a segment of visitor sessions to Digital Analytics for drill-down analysis in modules like Explore or Lifecycle.

Why It’s Unique

Bisconti told CMSWire that IBM’s analytics break down silos in analytics.