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SharePoint 2013 has a lot going for it … "if only it wasn't so hard to use." Ask anyone who uses it routinely — and doesn't work in IT — and you're likely to hear something along those lines.

Non-technical users tend to describe SharePoint as easier in theory than practice (unless someone invests the time to become an expert.) "It can get really complicated if you want to go past posting documents or adding a list," one user explained.

Some users give up, relying on share drives or their own hard drives and email rather than a tool that integrates both these functions. "It's hard to persuade them to go a more digital route," another user said.

Others take the easy way out and ask someone in the IT department to generate or post content, even though that's not an IT function.

But what if there was a better way? What if there was a way to retain the functionality of SharePoint in a simplified package — to dress it, as it were, in different clothes? That's what Akumina claims it can do.

Making Everyone Happy

Akumina is a digital marketing and web solutions company headquartered in Nashua, N.H. It specializes in delivering websites and strategies based on two platforms: the Ektron web content management system (WCMS) and Microsoft SharePoint.

The company was founded by Ektron co-founder and former COO Ed Rogers and Steven Sherkanowski, Ektron’s former vice president of marketing. But let's leave the interest in Ektron aside and focus on the company's connection with SharePoint.

Rogers and Sherkanowski think SharePoint 2013 should be your next WCMS. "It provides everything marketing wants on the platform IT already loves," they claim. Why should you use it?

  • It's flexible and mobile ready: Most of the platform’s previous limitations on design flexibility are gone.
  • It has improved navigation: Managed Navigation combines SharePoint’s search engine functionality with Microsoft’s term store manager.
  • Friendly URLs and SEO: It can be configured to automatically generate SEO-friendly, extension free, canonical URLs which prevent dynamic content from appearing multiple times in search engines.
  • Search, analytics and personalization: Its got the ability to index content, metadata and site visitor behavior, making it uniquely positioned to deliver personalized digital experiences.