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All I want for Christmas is for people to stop piling on with more content. Content is a means to a relationship, not a goal in itself and it is not always necessary to push out more content. Instead, look to compound the value of existing content by sharing, discussing, curating and amending. Related to this, I want people to understand that all engagement is not valuable -- engagement for engagement's sake is just a waste of time. -- Rachel Happe, Co-Founder and Principal, The Community Roundtable