In 2013 I Wish ...

Organizations would put technology of all types, especially content management, into its proper context — It's neither the reason for success nor the reason for failure.

B2B businesses would take their digital customer experience strategies as seriously as if they were B2C. After all, a 'B' is just a whole lot of 'C's.

Enterprise technology buyers would realize they need to treat prospective vendors as partners right from the start. Be a good partner to get a good partner.

Technology vendors would throw away their sales scripts and respond to each prospect according to their unique circumstances and requirements.

Organizations would realize that a feature/function list does not allow for product differentiation and cannot be used as the basis for a proper technology selection. — Scott Liewehr, President and Principal Analyst, Digital Clarity Group

Organizations would put technology of all types, especially content management, into its proper context -- It's neither the reason for success nor the reason for failure.

B2B businesses would take their digital customer experience strategies as seriously as if they were B2C. After all, a 'B' is just a whole lot of 'C's.

Enterprise technology buyers would realize they need to treat prospective vendors as partners right from the start. Be a good partner to get a good partner.

Technology vendors would throw away their sales scripts and respond to each prospect according to their unique circumstances and requirements.

Organizations would realize that a feature/function list does not allow for product differentiation and cannot be used as the basis for a proper technology selection. -- Scott Liewehr, President and Principal Analyst, Digital Clarity Group

• Thoughts on the New Cashless Society
• Report: Moving From Content Management To Experience Management [Infographic]
• Windows Blue is Free, Windows Phone 8 Update Details Burbling Out

Featured Events  View all | Add event | RSS

• May 20 Optimization Summit Boston 2013
• May 22 Tweet Jam: Understanding & Implementing Customer Journeys #CXMChat
• May 29 Webinar: How Social Business Tools Are Accelerating Sales & Marketing
• Jun 4 Webinar: Optimize Your Customer Experience Through Responsive Web Design

Who's Hiring?  View all | Post a job | RSS

• Senior Technology Analyst at International Finance Corporation, Member of The World Bank Group
• Senior Intranet Sales Consultant in UK at Interact Intranet
• Customer Services Marketing Manager in Atlanta at Alfresco
• Software Developer, Business Applications in San Francisco at Engine Yard
• Business Analyst - New Business Models in San Francisco at Autodesk
• Search Editor in Dublin at Getty Images
• Content Writer in California at NBCUniversal
• Communications Manager in San Francisco at Zynga