Ingeniux 7.5 has been released today, offering web managers and marketers a digital hub that supports the management of a single set of content deployed across a range of channels and devices. There are over 126 updates in this release. Here's a look at the major ones.
The Role of the Web CMS Has Evolved
I think we will always continue to need web content management solutions that simply focus on the basics of good content management across a number of digital channels. Not every organization is ready to go to the next steps to offer contextual and personalized experiences, some may not even have to. But many are at the point where the customer experience has become a highly competitive differentiator. Which means the Web CMS has a bigger role to play.
According to Tony White, ArsLogica,
…CMS now needs to enable the online marketer via multi-site, multi-channel, multi-touchpoint, multi-device, multi-lingual, personalized content delivery. The job of the CMS has therefore largely changed from managing Web content to unifying and optimizing an otherwise disjointed customer experience."
We've reported on a number of Web CMS vendors who have evolved their platforms to embrace the digital marketer's needs, Sitecore, SDL, Ektron, CoreMedia, OpenText and that list goes on. Today, Ingeniux steps it a few notches with the latest release of its web content management platform. Here's a look at where Ingeniux sees the future of web content management systems.
Ingeniux 7.5: Post PC Era
Marketers manages the customer experience across a number of channels and devices, PC, mobile (smartphones and tablets) and kiosks. But these are not separate initiatives, the content should be the same, yet offered in different views/formats.
That is what Ingeniux 7.5 supports. As David Hillis, VP of Business Development for Ingeniux says:
For the web manager it is really about having all of your content in one system, supporting your existing inbound links and SEO, and being able to deploy content for mobile, tablet, and PC users in a way that optimizes the user experience for each device. While most CMS vendors have been focusing on developing Content Applications (the CMS is your website and you need to “build” rather than publish), what is really needed today is more of a Digital Hub approach where content can be deployed anywhere, in any format, for any device.
Publishing Targets in Ingeniux 7.5 have been expanded to completely support deployment to different environments:
- Mark pages to publish to different targets
- Check content into different targets
- Version content for different targets
This allows an organization to manage a single set of content, but organize it differently for different environments.
In addition, you can now preview by Site, User Agent and Target in the main preview.
Ingeniux now offers a locale system, allowing an organization to set up languages and regions. The client also now offers side by side translation and notifications and tracking have been extended.
Worldview - Multilingual Management
Along with translation of content, Ingeniux itself can be translated into different languages. A new site localization capability enables the translation of XML elements and site components, and taxonomy.
Ingeniux supports English, French, Spanish, German and Simplified Chinese. And now Japanese.
Ingeniux had the ability to create and manage taxonomy already, but the improvements in 7.5 are a big part of Ingeniux's implementation strategy. In this latest version:
- New synonym support makes it easier to manage large category sets
- Secure categories by groups as well as cross-referenced by a sites IA's (for example, the News Section can only see news categories)
- Localization is supported
Editing and Workflow Improvements
A brand new workflow system has been implemented, offering drag and drop design tools and a number of predefined templates.
Ingeniux Workflow Manager
In terms of editing, you can now preview in full screen mode, as well as with the side navigation pane open, and you can pin content and features in place to give you easy access.
The User Manager has been redesigned, making it easier to manage users and groups, sync with Active Directory and basically manage your permissions effectively across groups.
Web Lifecycle Management
One really nice improvement in Ingeniux 7.5 is support for canonical URLs. In Ingeniux, when a page is renamed or moved, an automatic redirect is created to the new location, no manual intervention required. And the new URL is SEO friendly.
Finally, Ingeniux search has moved to Lucene, offering a number of advanced features like filtering by template or field, automatic indexing of new updates, and more.
Tony White believes that the ability to enable a mobile marketing strategy is critical to a Web CMS vendors success. He says that Ingeniux is well-positioned to do just that. Hillis has long been a proponent of the future of mobile and how it the channel for organizations to pay attention to. Pretty much everything in this latest release will ensure Ingeniux helps organizations make mobile a priority.