Google is putting out its lists of what the world searched for over the year, with the iPad 3 way ahead of other tech-based terms on the list.
Who, Where and What in 2012
Yes, its officially the winter silly season as companies release a barrage of top tens for 2012 and looking forward to 2013 pieces. Google's Zeitgeist monitors the billions of searches on the service and the results show just what the world was really interested in.
The overall top 10 show our enduring interest in celebrity death with the demise of Whitney Houston and Michael Clarke Duncan. The power of the Internet is demonstrated at No. 2 with mega-viral-video Gangnam Style by Psy driven by (UPDATED) over one billion YouTube hits, on the flipside, the cyber-bullying suicide of Amanda Todd showed the darker side of the web's potential.
The iPad 3 beats out the iPad Mini and sneakily released iPad 4 at the top of the technology pile, with Blizzard's PC game Diablo III just in behind. The London Olympics and Kate Middleton provided the sporting and social highlights of the year.
- Whitney Houston
- Gangnam Style
- Hurricane Sandy
- iPad 3
- Diablo III
- Kate Middleton
- Olympics 2012
- Amanda Todd
- Michael Clarke Duncan
Searching for Technology
On the consumer technology list, we see Apple competing fiercely with Samsung and Amazon products, plus Google's own Nexus 7 in the mix. Microsoft saw signs of life with interest in Surface tablets and the Windows Phone 8-powered Lumia 920 from Nokia.
- iPad 3
- Samsung Galaxy S3
- iPad Mini
- Nexus 7
- Galaxy Note 2
- iPad 4
- Microsoft Surface
- Kindle Fire
- Nokia Lumia 920
Cheekily ignoring Twitter, the Zeitgeist list cites Google+'s hashtags as the source for the most discussed topics via that particular metric with the Stop Online Piracy Act at the top and the SXSW festival doing well for tech lovers.
There's quite a few other lists you can check out on Zeitgeist, just in case you were otherwise engaged during 2012.
- Has Google Delivered a Killer Blow to Microsoft Office Apps?
- Should You Use LinkedIn to Build a Network or an Audience?
- 5 Marketing Lessons From HubSpot
- Microsoft Leaves Ballmer Bleeding as It Moves On
- A Graceful Exit for Box?
- Dave Gray on Work Like a Network and the Role of Hierarchies
- Does Jive Do Social Better by Putting the End User First?