While it may not be the best-selling device or be the most used ecosystem, Apple can lay claim to iPhone being the most profitable smartphone on the market, and now the most used device for those accessing the mobile Internet.
Big, Big Numbers
Despite Nokia selling huge numbers of feature phones and now getting back up to speed with the latest Lumia devices, it has finally fallen from the No. 1 spot for mobile Internet access according to StatCounter. It has dropped into third place behind Apple and just behind Samsung, with usage of iPhones having spiked since the holiday period for global users.
While they lead on 25.86%, 22.69% and 22.15% respectively, every other vendor is mired in the 5% or less bracket, leaving RIM a long way to climb as sales of the its new Z10 get off to a positive start in the U.K., and the big U.S. launch set for the middle of March, powered by its recent Super Bowl adverts.
if you change the chart for the U.S. market, we see Apple has a ridiculous lead, approaching 56% share.
With Mobile World Congress at the end of this month, most players will be ready with a first batch of 2013 devices to compete. RIM managed to find a neat, clear breathing space to launch the Z10 into, but from now on, the market will hot up with releases for tablets and mobiles.
Apple's recent 128GB iPad update might see over vendors considering packing in a little more memory into devices, while it will be up to new OS updates to create interest as devices are otherwise starting to run out of features to stand out from the crowd.
While A Samsung Galaxy S4 is a certainty, along with future Google Nexus models, and a possible Amazon phone, it has been Nokia and RIM doing things differently that is grabbing attention, but we wait to see if they translate into sales.
If Apple does decide to bring out a lower-pricepoint iPhone, to compete with the huge range of Android devices and Nokia's upcoming Lumia 620, then there will be a fine line between the features it can afford to leave in, and those it leaves out. It might even limit the regions it is sold in to keep it from cannibalizing sales in richer markets.