Taking center stage at its own Connection Conference, Kentico has unveiled the new customer experience management (CXM) features in its sixth edition, due out in October.
Those attending Kentico's Denver Connection event are getting an early copy of the company's new Customer Experience Management product -- Kentico Enterprise Marketing Solution (EMS) that helps mid-to-large companies optimize their websites for improved campaign ROI.
The company claims that Version 6 of Kentico CMS moves it beyond a content management system into the realms of a modern, online engagement tool. With a new user interface, dashboards, analytics and widgets, marketing types can instantly see all the data they need to make quick decisions and fine tune sites to generate more revenue.
Monitor search, hits and impact with the new Kentico
Bring It On
Leading the new edition are marketing and measurement features including:
- A/B Testing and Multivariate Testing
- Campaign and Conversion Management
- Lead Scoring and Engagement Scoring
- Web Analytics
- E-mail Marketing
- Contact Management and Personalization
Kentico - Email Marketing
The official release date of the new software is planned for October 10, offering all customers a 360 degree view of their customers actions, enabling them to make better decisions. Prices were discussed in a previous article.