Unlike other social networks, LinkedIn has grown its memberships slowly and steadily. While other networks usually have taken five years to reach the 100 million mark — LinkedIn took eight years, only reaching the mark in 2011. However, when it comes to crossing the 200 million member threshold, they’re right on schedule. So what does 200 million members look like and what helped them get there so speedily?
200 Million Reasons to Get LinkedIn
When Twitter reached 200 million users at the end of December, it was an indication that the microblogging tool wasn’t just a fad. But for LinkedIn, no one ever really doubted its influence, as it lead as the best social network for business users — great for boosting careers, generating business leads and helping colleagues stay connected.
Thanks to some popular new product launches, like redesigned company pages, an ads API Program and video ads, LinkedIn has been able to offer additional tools so that the platform could become a marketing hub for companies, where they could featured products, career opportunities and testimonials.
In the past year alone, LinkedIn Marketing Solutions has significantly ratcheted up its efforts to help marketers create highly-targeted campaigns that build meaningful relationships and drive results. But marketing solutions were just part of it — other features, liked targeted status updates optimized the site for users, letting them network and promote themselves more efficiently.
While we’re sure that 2013 will bring further updates to the platform, we take a moment to fully appreciate what 200 million members looks like. The following infographic helps illustrate it best.