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Lithium to Buy Klout in $100 Million Deal?

A report published today has social customer experience enterprise software provider Lithium Technologies acquiring social media ranking influencer Klout for about $100 million.

Reached by CMSWire, Klout did not confirm or deny the report. Lithium did not immediately return an email.

"We don't comment on rumor or speculation," Jon Dick, head of marketing for Klout, told CMSWire today in an email.

Social Marriage?

Official or not, the deal would bring together a couple of San Francisco-based industry providers in social media experience in the enterprise — combining a Forrester leader in social depth platforms with a platform whose algorithms measure social influence by analyzing content and seeing how popular one person's posts are when compared with others. 

Some are already excited about the prospects:

Klout began measuring social media clout for consumers but announced last March it was carrying over its platform to enterprises. They wanted to give brands and enterprise companies tools to improve how socially influential they are.

Lithium Sees Funding Spike

Last September, Lithium announced it raised $50 million in pre-IPO funding. It has to its credit customers like Barclays, eBay and Axiom Telecom. 

Forrester hailed Lithium for its simplicity, ease of use and its professionals services. Social depth platforms are social communities that take advantage of user generated content, and help organizations connect with potential customers.

Forrester also liked Lithium's Tribal Knowledge crowdsourcing functionality and its SEO and analytics tools.

Lithium has shown strong growth over the last two years, one of the reasons it made it into the leaders quadrant in Gartner's 2012 MQ for Social CRM

 
 
 
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