Contrary to popular belief, the revolution will be digitized, and all those interested in the transformation must innovate or die. Print magazines held out for awhile, but now, with remarkable design systems in place and developing, such as the recent partnership between WoodWing Enterprise and Adobe Digital Publishing Suite, publications can keep their look and feel, without all the paper cuts. Recently, the joint venture announced the release of two new upgrades, which bring a host of additional features and multimedia functions to their innovative program. Even those aggravating inserts now have a way of being recreated virtually.

It’s Getting Hot in Here!

Last year, Adobe Digital Publishing Suite integrated with Woodwing’s Enterprise software, enabling publishing companies to better manage their creative on tablets and other mobile devices, while concurrently improving workflow in the editorial environment. Together, a publisher can recreate the actual magazine experience and design through a scalable platform delivering multimedia content through a variety of output channels.

WoodWing brings to Adobe impressive content management collateral, and a great track record in the tablet publishing market. The DPS integration primarily occurs in the last step of the process, and migration to the combined system takes place over the course of 2012. Accordingly, there have also been a few upgrades scheduled for the year, including version 7.5.1, released last month, and version, 7.6 coming at the end of February.

What's New and Improved

The latest edition provides fully nested interactivity to allow for hotspots within hotspots, multi-state objects controlled via buttons, custom HTML store options, and buttons controlling pop-ups outside scrollable areas. There’s also a new content viewer permitting designers to preview their projects while still in progress, which WoodWing believes is a big boost for creators over its predecessors. Further, a new web element has been devised so that users can for launch web pages inside their content viewers.

Slideshow as Widget.png

At present, the program is still outputting both program file types, but come November, when migration is complete, the fully merged software will utilize Adobe’s .folio format in lieu of Woodwing’s .oflip. Current WoodWing customers are encouraged to make the transition sooner rather than later, giving themselves ample opportunity to work out kinks as they switch to DPS for delivery of all content to tablets.

Additional benefits on DPS include the ability to create branded applications, and access to integrated analytics powered by Adobe Online Marketing Suite. The software also supports Sprint 18 features such as restricted distribution for customers who want to output publications to an internal audience. Creation Tools on WoodWing, which empower designers to create apps through InDesign, remain the same.

Hotspot on Hotspot.png

On WoodWing’s blog, product evangelist, Victor Cardosa explains,

Designers can combine hotspots with web, audio and video elements as well as slideshows, dossier links, and even widgets. Widgets are HTML5 objects enabling an even higher degree of interactivity; they can be easily integrated in the page layouts of tablet publications. In addition, hotspots can be created in scrollable areas and, vice versa, scrollable areas can be defined in hotspots. Even hotspots on hotspots are possible.”

Extra! Extra! Read All About It.

By the end of February, 7.5.1 will be replaced with 7.6 and Sprint 19. They’re calling this upgrade a “Closing the Gap” release with functionality in place to meet the needs of 85% of the people who’ve used the digital magazine product, and full compatibility with all elements of 7.5.1.

In the conversion, all interactive elements will be allowed on hotspots; full art board support for multiple devices will be afforded within one layout; and two page PDF stacks can be included within a magazine.

Additional features:

  • Multichannel editor support for inline notes, table and spread previews, bringing the software one step closer to replacing InCopy
  • CS performance & UX improvements
  • Ability to stream audio/video without a widget
  • Navigation buttons
  • Custom tool bars along with the ability to customize the reader
  • Scrollable area offsets

In the Works

WoodWing and Adobe developers have even higher ambitions moving forward. They aim to support flash movies across all devices likely by midpoint of this year, though mum’s the word on an exact release date. Additionally, social sharing is on the roadmap, and will likely make its way into one of the next few renditions. No plans for angled scrollable areas in near future, but we stay hopeful.