Newly launched, mobile-focused, email manager and productivity boosting service Mailbox has joined forces with Dropbox to provide a more rounded, yet somehow boxier, service. Expect the move to help improve and scale the Mailbox side of the offering.
Don't Drop the Mail
Mailbox came out of beta only a few weeks ago but has already seen massive growth and interest despite limitations of access to the iPhone app and its focus on Gmail as the only supported service. Hopefully those limitations will soon be swept aside as the Dropbox team provide knowledge, cloud muscle and a boost in profile to lift Mailbox even higher.
According to the Mailbox blog post announcing the deal, Dropbox has "a ton of experience scaling services and are experts at handling people’s data with care. Rather than grow Mailbox on our own, we’ve decided to join forces with Dropbox and build it out together. To be clear, Mailbox is not going away. The product needs to grow fast, and we believe that joining Dropbox is the best way to make that happen. Plus, imagine what cool things you could do if your Mailbox was connected to your Dropbox"
The Mailbox service includes push delivery of email, a new delivery API that does away with legacy email protocols and helps to improve your productivity, not just deliver the post. Of course that's not much use for non-iPhone owners or non-Gmail owners, or those still stuck in the queue for access.
Speeding Up the Mail
Hopefully there will be a rapid turnaround now that the Dropbox people are talking to the Mailbox people and access will improve, as will integration of other services and apps will appear for other devices. Dropbox itself is hardly standing still, having introduced new menu features just days ago and the combined potential of the dual services is pretty staggering.
Mailbox is free for now, but they aim to add some premium services in future, rather like Dropbox. Expect to hear big things from these two in the near future and look out for similar moves from other players in the cloud storage space, as they look to widen their offerings.
In the meantime, expect copycat apps for other devices and email services to appear, or for existing apps to add similar features, but will they manage to capture the efficiency and elan of Mailbox? That will be the key to attracting users, and with 50 million mails processed in its first work, any service will need serious grunt to keep up with Mailbox's accelerating user curve.